Thursday 29 August 2013

Breaking news from Brand Republic - Co-op and Snapchat, WPP, Freeview HD, Jaguar Land Rover, Facebook UK

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Latest news

Co-op claims retail 'first' with Snapchat campaign
Co-op claims retail 'first' with Snapchat campaign
by Matthew Chapman
29 August 2013, 08:35AM
The Co-operative claims it is the first major UK retailer to use Snapchat for marketing purposes, with a promotional campaign targeting students.
WPP pre-tax profits rise 19% to £427m
WPP pre-tax profits rise 19% to £427m
by Maisie McCabe
29 August 2013, 09:30AM
WPP, the holding group of Ogilvy & Mather and MediaCom, reported pre-tax profits of £427.1 million in the first half of 2013, up 19.4 per cent year on year, led by advertising and media investment management.
'Peppa Pig' and Ashton Kutcher coming to Freeview HD
'Peppa Pig' and Ashton Kutcher coming to Freeview HD
by Arif Durrani
29 August 2013, 08:55AM
A range of pay-TV channels, including Nickelodeon, Comedy Central, MTV and Cartoonito, will soon be made available to Freeview HD homes outside of any annual subscriptions, via a new TV service called VuTV.
Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure
Jaguar Land Rover appoints Phil Popham to oversee new unified marketing structure
by Alex Brownsell
28 August 2013, 02:17PM
Jaguar Land Rover has announced an overhaul of its marketing leadership, as it looks to "maximise" growth opportunities in key markets.
Facebook UK ad revenues tipped to exceed £300m in 2013
Facebook UK ad revenues tipped to exceed £300m in 2013
by Chloe Smith
28 August 2013, 02:54PM
Facebook UK is set to generate more than £300 million in ad revenues this year, up more than a third on 2012, according to upwardly revised forecasts following better than expected results in Q2.

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Also in the news

Ryanair hits out at CC ruling to write down Aer Lingus stake
by Loulla-Mae Eleftheriou-Smith, 29 August 2013, 09:41AM
Marie Claire turns 25 with bumper UK issue
by Arif Durrani, 29 August 2013, 08:35AM
Metro asks readers to share experiences of city living on Twitter
by Chloe Smith, 28 August 2013, 11:50AM
BBC Three partners BuzzFeed for Jack Whitehall show
by Amy Sandiford-Watts, 28 August 2013, 04:36PM
AIS London wins Club Med CRM account
by Amy Sandiford-Watts, 28 August 2013, 11:08AM
Highfield reports "good progress" for Johnston Press as revenues drop 10%
by Arif Durrani, 28 August 2013, 12:21PM

Opinion

Why kids' packed lunches are the next marketing battle
Why kids' packed lunches are the next marketing battle
by David Howard
27 August 2013, 11:15AM
The debate around healthy school lunches means that the lunchbox is the latest marketing battleground, writes David Howard, head of planning, Fold7.
Why brands like Nike FuelBand risk falling victim to consumer chart fatigue
Why brands like Nike FuelBand risk falling victim to consumer chart fatigue
by Phil Dearson
23 August 2013, 09:00AM
Brands must find ways of helping consumers navigate the data deluge, rather than adding to their information fatigue, writes Phil Dearson, head of strategy and UX at Tribal Worldwide London (below, right).

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