| Facebook opens up newsfeed competitions | | 29 August 2013, 9:03AM |  This week, Facebook announced a significant change in how promotions can be run through the platform. Instead of being restricted to running competitions on third party tabs, Facebook has confirmed that competition and promotion entry mechanics can now officially include liking a post, commenting on a post, having fans post on your page's timeline or asking people to send your page a private message on Facebook. Some restrictions do remain, however. Facebook still does not allow a competition mechanic to include sharing a post, entering with a hashtag, posting on personal timelines and tagging the brand in a personal status or photo.
| | | | Big data, big bandwagon? | | 29 August 2013, 8:22AM |  The ever-changing landscape that takes us to our final destination of 'The Big Idea' has seen a pretty monumental shift – a shift in the form of industry debates and re-thinking the way we get there.
| | | | The future of... automotive marketing | | 29 August 2013, 8:10AM |  Thanks to 'digital', the last 15 years have seen bigger changes in purchase behaviours than the last hundred. Collective London's 'Future of...' series shows how marketing strategies should adapt. And in our inaugural blog, we're getting automotive marketing into gear.
| | | | Living with Google: a new guide to SEO | | 29 August 2013, 8:02AM |  When it comes to search engine optimisation (SEO), it's not surprising that many businesses are confused by the almost constant changes to Google's algorithms, the flood of often-conflicting advice available online, and the seductive promises made by the many 'SEO experts' now in operation. It is also likely that a lot of business are still clinging to practices that might have worked a few years ago, but which are now ineffective, or even damaging their websites' rankings in search results.
| | | | Milka campaign entices consumers by leaving out the last square of chocolate | | 28 August 2013, 10:54AM |  Are you in the mood for a really sweet, inspiring marketing campaign? Then have a look at this film explaining the latest work for chocolate brand Milka in France.
The idea behind it isn’t a million miles from Rolo’s long-lasting ‘Do you love anyone enough to give them your last Rolo?’ strategy. It focuses on the last square of chocolate in a Milka bar, letting consumers choose whether they want it to be posted to themselves or if they want to send it to someone that they love.
| | | | Big ad campaigns aren't the only way to make your brand memorable | | 28 August 2013, 10:20AM |  I'll never forget when I bought my Timbuk2 bag. Not because I couldn't wait to ride through London pretending I was a bike courier. But because it was the first time a brand had really appealed to my emotional side. And it was all down to the packaging.
| | | | 3D printing - five things you need to know | | 28 August 2013, 10:06AM |  Is 3D printing an overhyped, niche hobby for geeks with too much disposable income or is it the beginning of a revolution in the democratisation of home manufacturing?
1 – There are several different types of this technology.
| | | | Facial recognition: is it nearly here? | | 28 August 2013, 9:46AM |  This year we have already seen some exciting technologies announced at the Consumer Electronics Show, Mobile World Congress and SXSW, to name a few.
Some of those innovations have been discussed a lot recently, such as Google Glass, smart fridges connected to the internet and the whole issue of the 'internet of things'. But a couple of months is a long time in the technology; so what's new?
| | | | The potential of unstructured data for digital content marketers | | 27 August 2013, 1:00PM |  As the Internet of Things becomes ever more a reality, it is data that will become the gravity that binds the digital ecosystem together and controls it. We see two types of data - structured which is the data we already have under our control - and unstructured, which is a huge source of potential opportunity. But it's only in its application to solve a specific need or problem that it can be of any use.
| | | | Red Bull Singapore vs Red Bull Global: corny vs cool | | 27 August 2013, 10:30AM |  When I first saw Red Bull's appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke...until I realised that they were being serious. Red Bull owners would surely have a heart attack if they saw it.....
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