Breaking news from Brand Republic - British Airways, Red Bull, Lufthansa, Twitter, Northern & Shell

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news British Airways reviews global creative by Maisie McCabe and Louise Ridley 15 August 2013, 09:30AM British Airways has confirmed understood to be reviewing its global creative requirements, including its ad agency Bartle Bogle Hegarty and direct agency OgilvyOne. Red Bull in trademark battle with Redwell microbrewery by Matthew Chapman 15 August 2013, 10:10AM Red Bull has challenged Norfolk-based microbrewery Redwell over its similar-sounding name. Lufthansa calls global media review by Maisie McCabe 15 August 2013, 08:00AM The 13-year incumbent Mindshare on alert as German airline launches planning and buying contest. Aer Lingus places Twitter handle on aeroplane fuselage by Matthew Chapman 15 August 2013, 09:23AM Aer Lingus has placed its Twitter handle on the side of one of its planes to raise awareness of its customer service Twitter account. Northern & Shell reports "much improved" trading in 2013 by Arif Durrani 14 August 2013, 05:32PM Richard Desmond's Northern & Shell has reported "much improved" trading in the first six months of 2013, fuelled by a double-digit sales lift at Channel 5. PROMOTION From monologue to dialogue: Adding interaction to your presentations   Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience.   Download the free report here. Also in the news Watch the latest must-see viral videos from Moneysupermarket, Adidas and Honda by Gemma Charles 15 August 2013, 09:10AM The latest viral video hits from Moneysupermarket, Adidas and Honda. Govt roster agencies vie for education brief by Louise Ridley 15 August 2013, 08:00AM The Government has kicked off a search for an agency to run its annual teacher recruitment campaigns, which are currently created by Adam & Eve/DDB. BMB overhauls management team by Louise Ridley, 15 August 2013, 08:00AM Joint lands £4m ad account for Arcadia's BHS by Jeremy Lee, 15 August 2013, 08:00AM The Sun lands Ian Wright to front Sun FC football show by Arif Durrani, 14 August 2013, 04:47PM Football clubs lead the way in social video engagement by Staff, 14 August 2013, 08:30AM Opinion As magazines evolve, so should the metrics used to gauge their success by Kerin O'Connor 15 August 2013, 08:00AM Print publishing is easy to understand. A clever editor wishes to communicate an insight. They put words and pictures on pieces of paper, and find people to read this content. Once you get enough readers, then hopefully advertisers wish to engage wit... Amazon's Jeff Bezos can reinvent Washington Post as curator of record by Opinion 14 August 2013, 03:44PM Jeff Bezos has the chance to reinvent publishing in the same way he reshaped e-commerce, says former Daily Mail and Daily Express journalist, Grant Feller, now founder of GF Media. BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Latest jobs Online Acquisition Manager Recruiter NG Digital Marketing Salary 40k Location West London Digital & CRM Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London Senior Account Manager Recruiter Purple Consultancy Salary £32000 - £38000 per annum Location London Digital Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London Senior Project Manager - Top 5 Digital Agency - global sports brand, central London Recruiter The Blueprint Salary £50000 - 65000 + package DOE Location Central London Traffic Manager Recruiter become Salary £38K Location London From the blogs Three 'A's for a successful career 15 August 2013, 8:04AM IT WORKS IN PRACTICE, BUT DOES IT WORK IN THEORY? 13 August 2013, 7:54AM Most irritating things in media #8: 'Nudging' TESS ALPS 09 August 2013, 8:50AM Creative may push product but great creative pushes boundaries Alan Kittle 15 August 2013, 8:31AM Cookie-less tracking: device fingerprinting vs device identification technology James Collier 15 August 2013, 7:49AM Snapchat and the rise of 'fast and furious' marketing Sharan Cheema 14 August 2013, 9:20AM Latest Blog Entries Millions of users - is it a stepchange in social? Sue Unerman, 15 August 2013 Three 'A's for a successful career Hugh Salmon, 15 August 2013 Tesco in "totally pointless ad" shock Jonathan Staines, 14 August 2013 Is your brand at risk online? Tony Evans, 14 August 2013 By Gum Greg Taylor, 13 August 2013 IT WORKS IN PRACTICE, BUT DOES IT WORK IN THEORY? Dave Trott, 13 August 2013 Promotional features BrandMAX speaker in the spotlight: Dan Robb, European B2B marketing manager, Sony Europe by Staff 13 August 2013, 01:55PM As one of Marketing's Power 100 "Next Generation" 2013, where he was identified as a potential chief marketing officer of the future, Dan's career at Sony has seen him shortlisted and win awards including 2013 Peer Awards and the Best Targeted Campai... Incentivise purchases using cash rewards with TopCashback's 'Snap & Save' by Getmemedia 12 August 2013, 09:00AM TopCashback.co.uk has launched 'Snap & Save' a mobile solution that allows brands to pay their customers rewards based on their product purchases. 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