Monday, 12 August 2013

Digital AM - Plan B, Absolute Radio, Microsoft, ESI Media, Robert Downey Jr

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Digital AM

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O2 to live-stream Plan B gig as 4G battle hots up
O2 to live-stream Plan B gig as 4G battle hots up
by Alex Brownsell
12 August 2013, 11:00AM

O2 is to boost interest in its forthcoming 4G services by live-streaming a performance by rapper Plan B, across sites in London.

Absolute Radio launches crowd-sourced song in tribute to dead dogs
Absolute Radio launches crowd-sourced song in tribute to dead dogs
by Chloe Smith
12 August 2013, 11:51AM
Absolute Radio has teamed up with the Dogs Trust to create a crowd-sourced tribute song and video to dead dogs, as part of a digital campaign.
Microsoft blasts Google for 'spam email' adverts
Microsoft blasts Google for 'spam email' adverts
by Matthew Chapman
12 August 2013, 10:40AM

Microsoft is attacking Google for “deliberately spamming inboxes with ads that look like real emails” in the latest blog post on its Scroogled website.

ESI Media hires Beta for data strategy project
ESI Media hires Beta for data strategy project
by Chloe Smith
12 August 2013, 11:04AM

ESI Media, the commercial team for the London Evening Standard, The Independent, i, and the Independent on Sunday, has hired Beta to help the newspapers strengthen their relationships with readers through interpreting consumer data.

HTC signs up Robert Downey Jr as face of global brand
HTC signs up Robert Downey Jr as face of global brand
by Ben Bold
12 August 2013, 08:01AM
HTC has signed up Robert Downey Jr as its global brand ambassador, with the Hollywood actor making his debut in a multimedia campaign breaking this week as the brand moves away from "generic" advertising.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Are brands afraid of Tumblr?
by Neil Major, 09 August 2013, 12:00PM
Bebo relaunch to eschew 'cock and balls'
by Ben Bold, 09 August 2013, 11:53AM
Campaign Viral Chart: NFL and 'American coach in London' top the chart
by Ben Hall, 09 August 2013, 09:11AM
Watch the latest must-see viral videos from British Airways India, Oakley and Motorola
by Sam Howroyd, 09 August 2013, 11:20AM
Are Instagram and Vine stealing our attention spans?
by Matt Smith, 08 August 2013, 03:40PM
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