Monday 19 August 2013

Breaking news from Brand Republic - M&S, Liz Hurley, Department for Transport, Tesco, Breaking Bad

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Latest news

M&S hires Dame Helen Mirren and Tracey Emin to signal 'confident' new approach
M&S hires Dame Helen Mirren and Tracey Emin to signal 'confident' new approach
by Alex Brownsell
19 August 2013, 09:38AM
Marks & Spencer has recruited leading female figures such as Dame Helen Mirren and artist Tracey Emin to front a campaign for its much-heralded autumn collection.
Comparethemarket.com brings in Liz Hurley
Comparethemarket.com brings in Liz Hurley
by Maisie McCabe
19 August 2013, 09:25AM
Comparethemarket.com has launched a new TV ad showing the past life of female meerkat Maiya as a spy, as part of a campaign involving Liz Hurley.
AMV wins Department for Transport account
AMV wins Department for Transport account
by Louise Ridley
19 August 2013, 08:51AM
Abbott Mead Vickers BBDO has been awarded the Department for Transport's (DfT) creative advertising account, including the Think! road safety brand, after a pitch through the Government Procurement Service.
Tesco plans tablet device launch for Christmas
Tesco plans tablet device launch for Christmas
by Magda Ibrahim
19 August 2013, 09:00AM
Tesco is expanding its digital offering with the launch of a tablet device that is set to hit shelves ahead of the Christmas sales period.
How brands can build and sustain relationships with 18- to 24-year-olds
How brands can build and sustain relationships with 18- to 24-year-olds
by James Eder
19 August 2013, 08:06AM
By using the right message on the right platform, brands can really engage with 18- to 24-year-olds, writes James Eder, founder of The Beans Group and Student Beans.com.

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Also in the news

Breaking Bad Name Lab app rolls out on Facebook
Breaking Bad Name Lab app rolls out on Facebook
by Susan Billinge
16 August 2013, 03:49PM
Ralph creative agency and AMC, the US TV channel, have teamed up to produce an online campaign for the final season of 'Breaking Bad'.
Nurishment overhauls digital and brand strategy for sports drink move
by Gemma Charles, 16 August 2013, 12:41PM
Ahead of new football season, study finds fans increasingly mobile
by Arif Durrani, 16 August 2013, 04:14PM
Alex Miller to leave Engine's Jam
by Maisie McCabe, 16 August 2013, 04:41PM
Barclays celebrates the "good" of football with Premier League campaign
by Alex Brownsell, 16 August 2013, 12:00PM
Tesco Finest to sponsor Downton Abbey
by Jeremy Lee, 16 August 2013, 12:56PM

Opinion

A view from the top
A view from the top
by Peter Scott
15 August 2013, 08:00AM
London in August is a delight. Empty. Having notched up an Avios mile or two this year already, I'm more than happy to Skype New York and Shanghai this week for a quick round-up on our operations there.
A view from the bottom
A view from the bottom
by Noel Leeman
15 August 2013, 08:00AM
It's the weekend and I'm working on a website for one of my personal clients. This is the freelance way. All or nothing. I appear to be in an "all" phase with a pristine stretch of "nothing" just over the proverbial horizon.

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