| Taking the guesswork out of content marketing | | 19 August 2013, 11:07AM |  Content marketing is the marketing tactic du jour. Like social media marketing, WOM marketing and good old-fashioned leaflet drops, content marketing is another way to get people talking about a brand and, if executed correctly, it can produce fantastic results. When you create content that your audience responds to positively, you can exponentially increase the number of people people talking about your brand, how much they link to you and how much they buy from you.
| | | | Turning advertising into a service: brands must embrace the hyper-visual landscape | | 19 August 2013, 10:39AM |  The retail space has changed dramatically over the last few years as shopping has transformed from a physical to a predominantly digital activity. Now, according to research from The Office of National Statistics, 72% of internet users do their shopping online, which equates to nearly 26 million people in the UK alone. A huge number of consumers now bypass the high street altogether, meaning that brands have had to adapt their strategies to make sales across digital. Staying competitive in the online retail landscape requires a fresh approach and in order to stay ahead of the game, brands must constantly innovate using an omni-channel offering.
| | | | | | | Top 10 cutest videos of the year so far | | 19 August 2013, 7:00AM | So far, 2013 has brought us all manner of squeal inducing nuggets of animal awesomeness; from sad kitties to noisy frogs, dancing dogs, and even a wee squirrel with an identity crisis.
| | | | Tech ladies of London wine, dine, and talk startups with TableCrowd | | 16 August 2013, 2:31PM |  Shoreditch’s Google Campus cafe is normally filled to bursting with entrepreneurs and their teams furiously coding, creating, and chugging coffee. Wednesday evening was an altogether more refined affair though, as female journalists and entrepreneurs involved in the the London start-up scene came together for a glass (or two..or three…) of wine and a Spanish-themed meal.
| | | | | | | Marmite ad suffers viral neglect of its own | | 16 August 2013, 7:30AM |  It’s seems that no ad featuring animals can escape the fury of animal rights protectors – for some ads, understandably so.
But for ads like Marmite’s most recent, it seems that – whether this was a stroke of strategic genius on the brand’s part or not – people seem to violently dislike or defend the ad. There is no middle ground.
| | | | Creative may push product but great creative pushes boundaries | | 15 August 2013, 1:35PM |  Edward de Bono proclaimed, "Creativity involves breaking out of established patterns in order to look at things in a different way". And I imagine Apple meant much the same thing when they asked us all to "Think Different" back in the 90s.
| | | | Infographic: ABC reports strong growth in consumer magazine digital editions | | 15 August 2013, 1:30PM |  Media owners, journalists, advertisers, people who love magazines: there is good news. The number of digital editions of consumer magazines sold over in the first six months of the year is up by 64 per cent compared with the same period in 2012, according to figures released by the Audit Bureau of Circulations today.
| | | | Brands can learn a thing or two from media companies | | 15 August 2013, 1:15PM |  The Telegraph and The Sun are two more media companies that have recently launched paywalls. Following in the footsteps of The Times and The Financial Times they are paving the way for more publishers to follow suit and charge readers money for the news content they consume. However, with so much competition from free online news sources, both sites will need to offer exclusive content and a unique perspective in order to convince readers to start paying.
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