Marketing Daily - Lessons marketers can learn from the One Direction brand phenomenon. Plus iTunes, Iceland and Maria Sharapova

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Marketing Daily Bulletin , 21st August 2013

Lessons marketers can learn from the One Direction brand phenomenon   Top ten ads of the week: Harvester's young chefs sizzle past Argos into top spot   McDonald's and P&G sign up as launch advertisers for Apple's iTunes Radio   Marmite Rescue Team ad cleared despite 504 complaints   Maria Sharapova 'cheap' name-change stunt draws mixed response   ADVERTISEMENT The Digital Marketing Trends You Need To Know For 2013 Which digital marketing trends will take off in 2013? Read more about the 3 C's of modern digital marketing, Channel, Content & Cash by downloading this report for free now Why weak branding has left consumers with a bad taste for beer brands   Hellmann's and Lynx re-imagined for Reform art exhibition   Iceland 'no horsemeat' ad banned   NatWest uses Vine to answer customer queries - even ones about cheques   JOBS BOARD SENIOR ACCOUNT MANAGER - BBC TV LICENSING , Proximity £Competitive , Central London   SENIOR DIGITAL ACCOUNT MANAGER - P&G , Proximity £Competitive , Central London   group account director > YOUTH / MUSIC / EXPERIENTIAL / EVENTS / CONTENT AGENCY , collectivoUp to £70k , Central London   Head of Marketing , Cadence PartnersCirca £75,000 + benefits , M40 corridor   Senior Account Director - INTEGRATED / DIGITAL - [Drinks] - Superb Agency! , Fill Recruitment Ltdup to £59k + bonus & benefits , Central London

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