Wednesday, 7 August 2013

Breaking news from Brand Republic - Marmite, Facebook, Google Street View, The Sun, Home Office

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Latest news

Marmite Rescue Team ad gets 250 complaints
Marmite Rescue Team ad gets 250 complaints
by Maisie McCabe
07 August 2013, 09:21AM
Marmite's new ad, which features jars of the Unilever-owned yeast spread being "saved" by rescue teams, has prompted 250 complaints to the ad watchdog.
Facebook announces changes to News Feed formula
Facebook announces changes to News Feed formula
by Chloe Smith
07 August 2013, 08:47AM
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
Subway launches Google Street View campaign as it increases digital spend
Subway launches Google Street View campaign as it increases digital spend
by Matthew Chapman
07 August 2013, 08:00AM
Subway is launching an online "teddy bear hunt" using Google Street View to support its latest TV campaign, as it increases investment in its digital marketing to emulate the social media success of the US branch of its business.
The Sun 'sexy week' Myleene Klass ads escape ban
The Sun 'sexy week' Myleene Klass ads escape ban
by Maisie McCabe
07 August 2013, 09:50AM
The Sun has escaped censure from the ad watchdog despite complaints that TV ads for the paper's "sexy week" starring women including Myleene Klass were sexist, objectified women and were inappropriately scheduled.
Liberty hits back against Home Office's 'racist' van
Liberty hits back against Home Office's 'racist' van
by Chloe Smith
06 August 2013, 03:16PM
Liberty, the civil liberties and human rights campaign group, has launched a mobile billboard to hit back at the Home Office's anti-illegal immigration mobile campaign.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

ASA reiterates ad ban for controversial PETA ad
by Loulla-Mae Eleftheriou-Smith, 07 August 2013, 10:01AM
Samsung hires former Unilever marketer Russell Taylor as UK corporate marketing boss
by Simon Nias, 06 August 2013, 04:47PM
Sony divides UK electronics brief between three agencies
by John Owens, 07 August 2013, 09:30AM
OgilvyOne acquires Singapore lead generation shop
by James Swift, 06 August 2013, 01:04PM
Top ten ads of the week: Argos aliens this week's most recalled ad
by Staff, 07 August 2013, 08:32AM

Opinion

The truth about students - five tips to help market your brand to students
The truth about students - five tips to help market your brand to students
by Chris Arnold
06 August 2013, 08:15AM
With seven million students in the UK there's massive potential in marketing to them in both the short and long term, writes Chris Arnold, creative partner at Creative Orchestra.
Coca-Cola's Jon Woods: 'Brands should have a point of view on social issues'
Coca-Cola's Jon Woods: 'Brands should have a point of view on social issues'
by Jon Woods
05 August 2013, 08:30AM
Coca-Cola GB & Ireland general manager Jon Woods shares what he has learned about business, brands and inspiration.
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Promotional features

Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
by Getmemedia
05 August 2013, 08:46AM
Reach ABC1 males through high impact marketing & promotions with the dynamic Wales Rally GB.
The Plannertarium 2013: Mapping the future of connected TV
The Plannertarium 2013: Mapping the future of connected TV
by Staff
01 August 2013, 12:55PM
The 2013 Plannertarium, Channel 4's annual event for media planners and buyers, is now open for applications. If you want to know more about how social media is transforming TV, visit channel4sales.com/plannertarium.
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