Wednesday, 7 August 2013

Digital AM - Sainsbury's, Starcount, Facebook, Subway, C4

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Sainsbury's launches 'Back Tu School' campaign
Sainsbury's launches 'Back Tu School' campaign
by Chloe Smith
07 August 2013, 11:46AM
Sainsbury's has asked children put its uniforms to the test in three TV ads to promote the supermarket giant's 'Back To School' clothing range.
Tesco Clubcard pioneers join Starcount to tackle brands' social media performance
Tesco Clubcard pioneers join Starcount to tackle brands' social media performance
by Simon Nias
07 August 2013, 11:13AM
Edwina Dunn and Clive Humby, the duo behind Tesco's hugely successful Clubcard scheme, have joined social network analytics firm Starcount with the aim of helping brands to better understand and engage with their digital audience.
Facebook announces changes to News Feed formula
Facebook announces changes to News Feed formula
by Chloe Smith
07 August 2013, 10:27AM
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
Subway in TV and social media push for summer special
Subway in TV and social media push for summer special
by James Swift
07 August 2013, 10:41AM
Subway has launched a £1.8 million campaign including TV and digital work to promote a limited-edition sandwich.
Dispatches investigation into social media malpractice requires 'immediate action'
Dispatches investigation into social media malpractice requires 'immediate action'
by Matthew Chapman
06 August 2013, 12:46PM
Channel 4's Dispatches investigation into brands buying social media interactions and celebrities being paid to endorse products has drawn a mixed reaction from the industry, with one expert calling for "immediate action" from regulators.
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by James Swift, 06 August 2013, 01:04PM
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by Lynsey Barber, 06 August 2013, 12:20PM
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