Friday 30 August 2013

Media AM - NRS newspapers, The X Factor, Dennis, TalkSport, Channel 4

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Media AM Bulletin
 
 
 
*   Latest News
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NRS newspapers: Top 5 newsbrands attract 46 million readers per week
NRS newspapers: Top 5 newsbrands attract 46 million readers per week
Arif Durrani, 29 August 2013

Amid all the talk of declining newspaper sales and an industry battling...

  
The X Factor app: sponsored by Domino's
Domino's sponsors The X Factor app
Amy Sandiford-Watts, 30 August 2013

Domino's, the takeaway pizza chain, is to sponsor the new 'X Factor'...

  
Berty Squiggles: Dennis Publishing's debut title in the children's magazine market
Dennis launches kids' magazine
Chloe Smith, 30 August 2013

Dennis Publishing, the independent publisher of titles such as The Week, is...

  
TalkSport: GoSkippy Insurance to sponsor radio station's traffic and travel updates
TalkSport signs six-figure deal with GoSkippy Insurance
Chloe Smith, 30 August 2013

UTV Media's TalkSport has signed up the insurance broker GoSkippy Insurance in...

  
Jamie Oliver: Uncle Ben's renews support for Jamie's Money Saving Meals
Uncle Ben's renews deal with Channel 4 ahead of Jamie's Money Saving Meals
Amy Sandiford-Watts, 30 August 2013

Mars-owned food brand Uncle Ben's has renewed its product-placement and sponsorship deal...

  
*   Also in the News
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Campaign Viral Chart: Kia's dancing hamsters make comeback in Lady Gaga spoof
Ben Hall, 30 August 2013
Will the social media bubble burst for brands?
David Benady, 30 August 2013
WPP pre-tax profits rise 19% to £427m
Maisie McCabe, 29 August 2013
Wright bolsters ABC's role as stamp of trust
Alasdair Reid, 22 August 2013
'Peppa Pig' and Ashton Kutcher coming to Freeview HD
Arif Durrani, 29 August 2013
 
 
Blogs
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My mum is moving house. This means she's going to chuck out a whole load of stuff from my and...

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    The inflection point is the time in the life of a business when its fundamentals are...

A world of possibility
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Don't get me wrong, I'm all for accountability, and evidence, and measurement, all of that stuff. After all, I'm...

Sexy or sexist?
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In a world where barely a week goes by without a newspaper article or news report discussing the need for...

Looking past the paywall
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Paywalls are like Marmite, you either love them or hate them. Since the Wall Street Journal set theirs up back...

What would best (insert name here) do ?
Sue Unerman

  The unexpected highlight of last month at Cannes for me was Vivienne Westwood . I was reviewing the...

Digital OOH and the Royal Baby
James Thornton

When news broke that the Royal Baby had been born, media owners and brands scrambled to deploy various tactical...

Hello Mum
Louise Brice

Well done Wills and Kate – not only have they produced a healthy baby boy, but they’ve created another global...

 
 
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