Thursday, 8 August 2013

Breaking news from Brand Republic - Morrisons, Google, beer industry, Walt Disney, Martini

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Latest news

DLKW Lowe retains Morrisons £70 million ad account
DLKW Lowe retains Morrisons £70 million ad account
by Jeremy Lee
07 August 2013, 02:51PM
DLKW Lowe has retained the £73 million Morrisons advertising account after a final three-way pitch against M&C Saatchi and Adam & Eve/DDB.
Google is latest competitor to hit music-streaming market
Google is latest competitor to hit music-streaming market
by Loulla-Mae Eleftheriou-Smith
08 August 2013, 09:41AM
Google has launched its own music-streaming service, Play Music All Access, in the UK, posing major competition to the likes of Spotify and Deezer.
Beer industry to run branded content during Sunday Brunch ad breaks
Beer industry to run branded content during Sunday Brunch ad breaks
by Ian Darby
08 August 2013, 09:23AM
The beer industry has developed a content partnership with Channel 4 that will result in three-minute segments running during ad breaks of the broadcaster's 'Sunday Brunch' show.
Google and Walt Disney the most popular brands on social media in July
Google and Walt Disney the most popular brands on social media in July
by Starcount
08 August 2013, 08:30AM
Social media analyst Starcount looks at the world's most popular brands on social media in July.
Martini uses voice recognition to help people 'Get On The Guestlist'
Martini uses voice recognition to help people 'Get On The Guestlist'
by Simon Nias
08 August 2013, 08:00AM
Martini has invited people to charm their way onto the guest list for its 150th anniversary gala celebration at Lake Como in Italy, by using voice-recognition technology within a Facebook campaign dubbed 'Get On The Guestlist'.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Starcom Mediavest hires Simon Pont to lead strategy
by Chloe Smith, 08 August 2013, 09:09AM
Coca-Cola gets people to 'put on a smile' for its wearable movie
by Simon Nias, 07 August 2013, 11:48AM
My Media Week: Joe Evea
by Hayley Hayes, 07 August 2013, 05:02PM
Grant Woodthorpe to depart Metro after 13 years
by Chloe Smith, 07 August 2013, 04:45PM
Vodafone partners Sky Sports and Spotify for 4G launch
by Matthew Chapman, 07 August 2013, 12:40PM

Opinion

Why the content marketing business is a shining light for women
Why the content marketing business is a shining light for women
by Clare Hill
07 August 2013, 03:56PM
Leading businesswoman Helena Morrissey, founder of the 30 % Club, the group committed to getting more women into the boardroom, would be cheered if she took a look at the UK's content marketing sector.
Consistency around the world is more important than ever
Consistency around the world is more important than ever
by Martin Moll
07 August 2013, 02:35PM
With internet communities sniffing for controversies and contradictions in everything that global companies do, it's never been more important to ensure that a company's brand values remain consistent across the world, writes Martin Moll, head of Eur...
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Promotional features

Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
by Getmemedia
05 August 2013, 08:46AM
Reach ABC1 males through high impact marketing & promotions with the dynamic Wales Rally GB.
The Plannertarium 2013: Mapping the future of connected TV
The Plannertarium 2013: Mapping the future of connected TV
by Staff
01 August 2013, 12:55PM
The 2013 Plannertarium, Channel 4's annual event for media planners and buyers, is now open for applications. If you want to know more about how social media is transforming TV, visit channel4sales.com/plannertarium.
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