Thursday, 8 August 2013

Digital AM - WPP, Spurs, Google, MasterCard, Walt Disney

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Digital AM

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WPP makes further acquisitions in digital and emerging markets
WPP makes further acquisitions in digital and emerging markets
by James Swift
08 August 2013, 11:55AM
WPP has pushed on with its strategy of investing in digital agencies and fast-growth markets in the wake of the Publicis-Omnicom deal, with a brace of acquisitions.
Spurs launches kids' gaming platform and Ledley King on rise of 'player brands'
Spurs launches kids' gaming platform and Ledley King on rise of 'player brands'
by Matthew Chapman
08 August 2013, 11:17AM
Emma Taylor, Tottenham Hotspur head of marketing, and club ambassador Ledley King explain its new global digital gaming platform that targets 7- to 10 year-olds, the ages when most children decide what team they will support.
Google is latest competitor to hit music-streaming market
Google is latest competitor to hit music-streaming market
by Loulla-Mae Eleftheriou-Smith
08 August 2013, 09:41AM
Google has launched its own music-streaming service, Play Music All Access, in the UK, posing major competition to the likes of Spotify and Deezer.
MasterCard to launch blog celebrating 'Cashless Pioneers'
MasterCard to launch blog celebrating 'Cashless Pioneers'
by Lindsay Stein, PRWeek US
08 August 2013, 09:00AM
MasterCard will launch a blog next month celebrating individuals and businesses around the world that have adopted cashless transactions.
Aldermore Bank hires Equimedia for digital
Aldermore Bank hires Equimedia for digital
by Maisie McCabe
08 August 2013, 11:35AM
Aldermore Bank, the online bank, has hired Equimedia to lead its digital marketing strategy and media planning and buying.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Google and Walt Disney the most popular brands on social media in July
by Starcount, 08 August 2013, 08:30AM
Martini uses voice recognition to help people 'Get On The Guestlist'
by Simon Nias, 08 August 2013, 08:00AM
Why the content marketing business is a shining light for women
by Clare Hill, 07 August 2013, 03:56PM
Vodafone partners Sky Sports and Spotify for 4G launch
by Matthew Chapman, 07 August 2013, 12:40PM
Coca-Cola gets people to 'put on a smile' for its wearable movie
by Simon Nias, 07 August 2013, 11:48AM
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Paul Frampton, 08 August 2013
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Saman Mansourpour, 06 August 2013
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