| Back to School goes online but a third resist the lure of digital research: infographic | | 22 August 2013, 1:38PM |  Those of you with children will know that now is back to school season, a frantic couple of weeks when pencil cases are checked, uniforms tried on again and black shoes assessed for size. Even if you don't have children, it's hard to avoid the posters advertising cheaper clothing and stationery dotted along the high street.
| | | | Study finds top brands taking to Tumblr | | 22 August 2013, 11:19AM |  A study by social analytics firm Simply Measured has revealed the Tumblr is benefiting from the growth of visual social networks, and its sale to Yahoo!, as an increasing number of brands use it as part of their social marketing toolkit.
| | | | Using big data to predict a movie's box office chances | | 22 August 2013, 7:28AM |  The success of a film at the box office can be predicted well before it appears in cinemas by looking at the spike in activity around its Wikipedia entry, academics have found. They believe that the results of their research can be used to improve marketing efforts in the film industry.
| | | | Rules of engagement for community pages on Facebook | | 21 August 2013, 11:30AM |  The dramatic change that has taken place in marketing in that last few years is clearly reflected by the development of social communities - and not so much by the development of advertising campaigns. According to recommend.ly, 36% of Facebook pages are community pages the average fans count in October 2012 is 6,148 in this category. Fan pages not only are a starting point for many businesses around the world but they are also an attractive way for brands to create a community of engaged people.
| | | | | | | How subscription services have changed the way we discover music | | 20 August 2013, 3:08PM |  Can you remember the first album you ever bought?
The image of mine is so clear I can't really believe it was 20 years ago. I remember the feeling of anticipation, the excitement of saving my money and having something tangible to show for it. A person's music taste can tell you a lot about them and perusing a stack of cassettes, records, or CDs was an easy glimpse into someone's personality.
| | | | | | | NatWest uses Vine to answer customer queries - even ones about cheques | | 20 August 2013, 12:29PM |  I imagine I’ll live the rest of my years without writing another cheque - partly because I’m a modern kind of person and partly because I have no idea where my cheque book is. So I’m intrigued that NatWest has found a way of using Vine to answer customer service questions, but that it is employing it to explain, among other things, how long cheques take to clear.
| | | | Taking the guesswork out of content marketing | | 19 August 2013, 11:07AM |  Content marketing is the marketing tactic du jour. Like social media marketing, WOM marketing and good old-fashioned leaflet drops, content marketing is another way to get people talking about a brand and, if executed correctly, it can produce fantastic results. When you create content that your audience responds to positively, you can exponentially increase the number of people people talking about your brand, how much they link to you and how much they buy from you.
| | | | Turning advertising into a service: brands must embrace the hyper-visual landscape | | 19 August 2013, 10:39AM |  The retail space has changed dramatically over the last few years as shopping has transformed from a physical to a predominantly digital activity. Now, according to research from The Office of National Statistics, 72% of internet users do their shopping online, which equates to nearly 26 million people in the UK alone. A huge number of consumers now bypass the high street altogether, meaning that brands have had to adapt their strategies to make sales across digital. Staying competitive in the online retail landscape requires a fresh approach and in order to stay ahead of the game, brands must constantly innovate using an omni-channel offering.
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