| Creative may push product but great creative pushes boundaries | | 15 August 2013, 1:35PM |  Edward de Bono proclaimed, "Creativity involves breaking out of established patterns in order to look at things in a different way". And I imagine Apple meant much the same thing when they asked us all to "Think Different" back in the 90s.
| | | | Infographic: ABC reports strong growth in consumer magazine digital editions | | 15 August 2013, 1:30PM |  Media owners, journalists, advertisers, people who love magazines: there is good news. The number of digital editions of consumer magazines sold over in the first six months of the year is up by 64 per cent compared with the same period in 2012, according to figures released by the Audit Bureau of Circulations today.
| | | | Brands can learn a thing or two from media companies | | 15 August 2013, 1:15PM |  The Telegraph and The Sun are two more media companies that have recently launched paywalls. Following in the footsteps of The Times and The Financial Times they are paving the way for more publishers to follow suit and charge readers money for the news content they consume. However, with so much competition from free online news sources, both sites will need to offer exclusive content and a unique perspective in order to convince readers to start paying.
| | | | | | | My best blog posts | | 15 August 2013, 7:20AM |  Happy last days of summer everyone and I hope you are enjoying it!
I've been absent from blogging here for a few months, as I've been busy trying to write a fictional eBook about a woman who gets abducted by an eco-survivalist cult. I plan to self-publish this book in 2014 and make it available for download on Amazon Kindle and all other eBook distribution platforms. It is an adventure, and I may blog about my experiences in becoming an eBook author here.
| | | | | | | Infographic: how we use Twitter while we're on holiday | | 14 August 2013, 9:15AM |  For all the hysteria about people being addicted to social media and the ensuing blog posts/books and so on about social media ‘fasts’, it turns out that three-quarters of us Brits still tweet while on holiday.
| | | | Thank you for connecting: LinkedIn connects Singapore Business | | 14 August 2013, 2:43AM |  The great thing about social media is that everything is measurable. Every connection, every re-post, every like, every comment, all tracked. It makes social media the most ROI orientated and results orientated form of B2B marketing there is. It's why some marketers prefer to still focus on off line marketing not social marketing.....you can't track a TV advert, poster or print ad in quite the same way.
| | | | The secret to email marketing? Send more email | | 13 August 2013, 11:45AM |  There is a popular myth, created by the media, of the 'inbox overload' that would have marketers believe consumers are constantly worried and deeply affected by the hundreds of emails in their inbox. This has led some marketers to send fewer emails and to try to send the right message, to the right person, at the right time in pursuit of higher open rates. However, this strategy ignores the effectiveness of email as a brand recognition tool, in addition to being an engagement channel.
| | | | England's Ashes victory - as celebrated by social media | | 13 August 2013, 11:40AM |  Yesterday evening England beat Australia to cricket’s Ashes once again. The epic five-match series, won by England with a game to spare, had turned many Twitter users into 140 character cricket commentators and statisticians.
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