Breaking news from Brand Republic - Campaign Viral Chart, Comet, Expedia, Magazine ABCs, Peter Crouch

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Campaign Viral Chart: Marmite rescue spoof joins most-shared list by Ben Hall 16 August 2013, 09:12AM Marmite's latest ad, which has generated more than 400 complaints since it broke last week, has become one of the most-shared ads this week. Comet name to return to the high street by Matthew Chapman 16 August 2013, 09:08AM Clive Coombes, an entrepreneur who tried to buy Comet after its administration, is planning to launch an 80-store electrical goods chain on the high street called Meridian Comet. Viral review: Expedia's holiday giveaway lacks authenticity by Be On 16 August 2013, 09:11AM Social video expert Be On evaluates the latest viral campaign from Expedia. Magazine ABCs: Company falls by more than a third in embattled glossy sector by Louise Ridley 15 August 2013, 03:09PM The women's glossy magazine sector reported continued declines in circulation in the first six months of 2013, with Hearst Magazines UK's Company magazine plummeting 36.7 per cent. Museum of Brands founder Robert Opie marks 50 years of collecting by Ben Bold 16 August 2013, 09:34AM The Museum of Brands is marking the 50 years since founder Robert Opie started his 500,000-item strong record of consumerism by picking up a discarded Munchies wrapper as a 16-year-old schoolboy. Trading Places: this week's people moves by Chris Harding 16 August 2013, 08:00AM 180 Amsterdam promotes Al Moseley to president and Clarks hires Verity Cash as its first head of PR outside the UK, in this week's round-up of people moves across advertising, marketing and PR. PROMOTION From monologue to dialogue: Adding interaction to your presentations   Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience.   Download the free report here. Also in the news Peter Crouch signs up for Virgin Media BT Sport push by Jeremy Lee 15 August 2013, 03:51PM Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty. Revealed: the lowdown on the UK's biggest-spending fashion consumers by Gemma Charles, 16 August 2013, 09:00AM Campaign's most-viewed: Industry pays tribute to Naked founder John Harlow by Ben Hall, 16 August 2013, 09:14AM Reebok drafts in 18 Feet & Rising duo to design trainers by James Swift, 15 August 2013, 02:30PM TSB readies online launch as Mike Regnier appointed top marketer by Alex Brownsell, 15 August 2013, 12:00PM World Duty Free creates Beyoncé and Jay-Z-inspired cocktails by Ben Bold, 15 August 2013, 11:00AM Opinion Don't settle for predictability in your brand language by Neil Taylor 16 August 2013, 08:00AM The nooks and crannies of your brand's language might be a missed opportunity, says Neil Taylor, managing partner of language consultancy The Writer. Does Breaking Bad show that people are hooked on online video? by Matt Smith 15 August 2013, 01:11PM The hype surrounding the return of award-winning drug drama 'Breaking Bad' has been huge and shows the power that online streaming services are now starting to wield. BR Insight Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... 10 Questions Marketers Frequently Ask About Twitter (Expert Reports) Confused by hashtags? Tweetchats? Tweet walls? You’re not alone. W... The Digital Marketing Trends You Need To Know For 2013 (Expert Reports) Which digital marketing trends will take off in 2013? To get the big pic... From monologue to dialogue: Adding interaction to your presentations (Expert Reports) You're not the only one who gets a little nervous interacting during a p... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Latest jobs Online Acquisition Manager Recruiter NG Digital Marketing Salary 40k Location West London Digital & CRM Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London Senior Category Manager - SSP - London to £45k + bonus Recruiter SSP UK Ltd Salary Salry up to £45,000 + bonus + benefits Location London Digital Strategist Recruiter GoodEgg Digital Salary Circa £45k + Benefits Location Central London Senior Account Manager Recruiter Live Recruitment Salary £30000 - £38000 per annum Location Middlesex Group Account Director. Recruiter Dynamic New Alliances Salary £75000.00 - £85000.00 per annum Location City of London From the blogs Three 'A's for a successful career 15 August 2013, 8:04AM IT WORKS IN PRACTICE, BUT DOES IT WORK IN THEORY? 13 August 2013, 7:54AM Most irritating things in media #8: 'Nudging' TESS ALPS 09 August 2013, 8:50AM Is Channel 4's portrayal of social media fraud a fair assessment? 06 August 2013, 12:26AM Marmite ad suffers viral neglect of its own Ben Hall 16 August 2013, 7:30AM Creative may push product but great creative pushes boundaries Alan Kittle 15 August 2013, 1:35PM Infographic: ABC reports strong growth in consumer magazine digital editions Jennifer Whitehead 15 August 2013, 1:30PM Latest Blog Entries Breathing new life into cosmetics Greg Taylor, 15 August 2013 Millions of users - is it a stepchange in social? Sue Unerman, 15 August 2013 Three 'A's for a successful career Hugh Salmon, 15 August 2013 Tesco in "totally pointless ad" shock Jonathan Staines, 14 August 2013 Is your brand at risk online? Tony Evans, 14 August 2013 By Gum Greg Taylor, 13 August 2013 Promotional features Connected Campaign of the month: Pepsi Max by Staff 14 August 2013, 03:16PM The soft drink turned to Facebook to ensure its target audience was exposed to its core values via engaging content. Speaker in the spotlight: Malcolm Bell, founder CEO, Zaggora by Staff 14 August 2013, 08:00AM As founder of technology-enhanced activewear company Zaggora, Malcolm has used social media and peer recommendation to grow the business into one of the fastest growing companies in the UK, with a turnover run rate of £30m and presence in 126 countri... BrandMAX speaker in the spotlight: Dan Robb, European B2B marketing manager, Sony Europe by Staff 13 August 2013, 01:55PM As one of Marketing's Power 100 "Next Generation" 2013, where he was identified as a potential chief marketing officer of the future, Dan's career at Sony has seen him shortlisted and win awards including 2013 Peer Awards and the Best Targeted Campai... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders