| TV set viewing remains dominant, but tablet viewing is growing | | 23 August 2013, 11:09AM |  There have been a growing number of debates in recent times about the future of television, hardly surprising with the growing number of on-demand platforms.
However, a new report from commercial TV marketing body Thinkbox shows that we probably should not be declaring the death of linear TV just yet. They found that 98.5% of tv viewing is done via a television set, leaving just 1.5% being done by other screens such as tablets, computers or mobile phones.
| | | | Three reasons why Facebook Payments Test is the smartest thing they've done all year | | 23 August 2013, 10:30AM |  Facebook has announced that they’re testing a new way to make purchasing easier online – and it's smart. In a nutshell, the new feature works like this: you visit an e-commerce app or click through to an e-commerce website from Facebook to buy something you will have the option to pull in your billing information from Facebook automatically with one button rather than filling it out yourself. Facebook then report back to advertisers with a report detailing whether clicks on the ad led to a sale. Why this is smart:
| | | | You don't need social media to build a successful brand | | 23 August 2013, 9:30AM |  Ask any marketer about branding and they'll likely include quite a bit of information about social media in their pitch. They might say things like "it's super important for you to be on Twitter and engaging your community" or "if your business doesn't have a Facebook page, then you're doing it wrong".
| | | | | | | Back to School goes online but a third resist the lure of digital research: infographic | | 22 August 2013, 1:38PM |  Those of you with children will know that now is back to school season, a frantic couple of weeks when pencil cases are checked, uniforms tried on again and black shoes assessed for size. Even if you don't have children, it's hard to avoid the posters advertising cheaper clothing and stationery dotted along the high street.
| | | | Study finds top brands taking to Tumblr | | 22 August 2013, 11:19AM |  A study by social analytics firm Simply Measured has revealed the Tumblr is benefiting from the growth of visual social networks, and its sale to Yahoo!, as an increasing number of brands use it as part of their social marketing toolkit.
| | | | Using big data to predict a movie's box office chances | | 22 August 2013, 7:28AM |  The success of a film at the box office can be predicted well before it appears in cinemas by looking at the spike in activity around its Wikipedia entry, academics have found. They believe that the results of their research can be used to improve marketing efforts in the film industry.
| | | | Rules of engagement for community pages on Facebook | | 21 August 2013, 11:30AM |  The dramatic change that has taken place in marketing in that last few years is clearly reflected by the development of social communities - and not so much by the development of advertising campaigns. According to recommend.ly, 36% of Facebook pages are community pages the average fans count in October 2012 is 6,148 in this category. Fan pages not only are a starting point for many businesses around the world but they are also an attractive way for brands to create a community of engaged people.
| | | | | | | How subscription services have changed the way we discover music | | 20 August 2013, 3:08PM |  Can you remember the first album you ever bought?
The image of mine is so clear I can't really believe it was 20 years ago. I remember the feeling of anticipation, the excitement of saving my money and having something tangible to show for it. A person's music taste can tell you a lot about them and perusing a stack of cassettes, records, or CDs was an easy glimpse into someone's personality.
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