Friday 23 August 2013

Breaking news from Brand Republic - Tetley, Trading Places, Campaign Viral Chart, TV viewing

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Latest news

Watch the latest must-see viral videos from Coca-Cola, Radio 2 and Foot Locker
Watch the latest must-see viral videos from Coca-Cola, Radio 2 and Foot Locker
by Gemma Charles
23 August 2013, 08:00AM
The latest viral video hits from Coca-Cola, BBC Radio 2 and Foot Locker.
Tetley launches £1.7m 'find Sydney' push
Tetley launches £1.7m 'find Sydney' push
by Amy Sandiford-Watts
22 August 2013, 04:07PM
Tetley has today launched a £1.7 million cross-platform ad campaign that asks consumers to "find Sydney", one of the Tetley Tea folk, who fell into a pack of tea at the brand's factory and got lost.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
23 August 2013, 09:00AM
Alex Miller is to leave Engine's social media agency Jam and Yahoo appoints Dawn Airey to lead its EMEA operations, in this week's round-up of people moves across advertising, marketing and PR.
Campaign Viral Chart: Grand Theft Auto leads video game domination
Campaign Viral Chart: Grand Theft Auto leads video game domination
by Ben Hall
23 August 2013, 08:44AM
'Grand Theft Auto''s latest instalment, taking the video game into a multi-player online environment for the first time, tops this week's viral chart with more than 120,000 shares in the past seven days.
Tablets, smartphones and laptops just 1.5% of TV viewing
Tablets, smartphones and laptops just 1.5% of TV viewing
by Amy Sandiford-Watts
23 August 2013, 09:39AM
Tablets, smartphones and laptops accounted for just 1.5 per cent of TV viewing in the first half of 2013, up from an estimated 1.2 per cent in 2012, according to figures from commercial TV marketing body Thinkbox.

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Also in the news

Foot Locker holds social media pitch
by James Swift, 23 August 2013, 09:25AM
All Leisure Group holds post-acquisition media review
by Louise Ridley, 23 August 2013, 09:10AM
Confused.com hunts digital shop
by James Swift, 23 August 2013, 08:00AM
Disney projects giant Buzz Lightyear and Jack Sparrow onto White Cliffs of Dover
by Matthew Chapman, 22 August 2013, 05:39PM
Engine retains Rolls-Royce ad account
by James Swift, 22 August 2013, 04:43PM
Barbour makes UK ecommerce debut ahead of global roll-out
by Matthew Chapman, 22 August 2013, 03:15PM

Opinion

Ridiculous ways to make agencies a load of dosh
Ridiculous ways to make agencies a load of dosh
by Richard Alford
22 August 2013, 08:00AM
It's the silly season (isn't it? I'm not actually sure), which is the perfect time for agencies to consider madly innovative ideas. So here are two absolutely ludicrous suggestions for improving the financial situation for us all.
The Publicis/Omnicom deal keeps the Maths Men busy during silly season
The Publicis/Omnicom deal keeps the Maths Men busy during silly season
by Arif Durrani
22 August 2013, 08:00AM
When did it start? Is there more growth to come? How long can it last? Much of the country remains transfixed on the major issue of the day: Jeremy Paxman's beard.

BR Insight
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From the blogs

Dave Trott blog
SIMPLE, BASIC LOGIC
20 August 2013, 8:14AM
Hugh Salmon blog
Three 'A's for a successful career
15 August 2013, 8:04AM
Thinkbox blog
Most irritating things in media #8: 'Nudging'
TESS ALPS
09 August 2013, 8:50AM
Chris Arnold blog
Stark raving mad - why being dishonest cost a brand millions.
20 August 2013, 1:35AM
Standard Chartered climb mountains to prove mobile banking reaches peaks
Chris J Reed
23 August 2013, 2:01AM
Back to School goes online but a third resist the lure of digital research: infographic
Catherine Hallam
22 August 2013, 1:38PM
Study finds top brands taking to Tumblr
Charlotte Henry
22 August 2013, 11:19AM
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Why Michael McIntyre would do annoyingly well in advertising
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