| The potential of unstructured data for digital content marketers | | 27 August 2013, 1:00PM |  As the Internet of Things becomes ever more a reality, it is data that will become the gravity that binds the digital ecosystem together and controls it. We see two types of data - structured which is the data we already have under our control - and unstructured, which is a huge source of potential opportunity. But it's only in its application to solve a specific need or problem that it can be of any use.
| | | | Red Bull Singapore vs Red Bull Global: corny vs cool | | 27 August 2013, 10:30AM |  When I first saw Red Bull's appalling Real SG Heroes campaign I thought it was a clever tongue in cheek joke...until I realised that they were being serious. Red Bull owners would surely have a heart attack if they saw it.....
| | | | Branded video content: give the people what they want! | | 27 August 2013, 9:30AM |  I was recently involved in a client discussion about producing an online video series based around a list of the company's services. To cut a long story short, at the end of the meeting everyone agreed that, as consumers themselves, if the project were to be commissioned, no-one in the room would actually be interested in watching it, talking about it or, much less, sharing it with people they knew.
| | | | Identifying the VFM signal from the noise | | 27 August 2013, 9:24AM |  The 'Not so secret diary of an E-commerce Entrepreneur' continues... At last – the Seedrs crowdfunding starter flag gets waved next week.
And with it the 90-day race to raise £100,000 of capital for my E-commerce business, the Amano Tongue Cleanser, will be on. I figure it will be like a Formula 1 race - but with more excitement. Lets hope I don't crash...
| | | | TV set viewing remains dominant, but tablet viewing is growing | | 23 August 2013, 11:09AM |  There have been a growing number of debates in recent times about the future of television, hardly surprising with the growing number of on-demand platforms.
However, a new report from commercial TV marketing body Thinkbox shows that we probably should not be declaring the death of linear TV just yet. They found that 98.5% of tv viewing is done via a television set, leaving just 1.5% being done by other screens such as tablets, computers or mobile phones.
| | | | Three reasons why Facebook Payments Test is the smartest thing they've done all year | | 23 August 2013, 10:30AM |  Facebook has announced that they’re testing a new way to make purchasing easier online – and it's smart. In a nutshell, the new feature works like this: you visit an e-commerce app or click through to an e-commerce website from Facebook to buy something you will have the option to pull in your billing information from Facebook automatically with one button rather than filling it out yourself. Facebook then report back to advertisers with a report detailing whether clicks on the ad led to a sale. Why this is smart:
| | | | You don't need social media to build a successful brand | | 23 August 2013, 9:30AM |  Ask any marketer about branding and they'll likely include quite a bit of information about social media in their pitch. They might say things like "it's super important for you to be on Twitter and engaging your community" or "if your business doesn't have a Facebook page, then you're doing it wrong".
| | | | | | | Back to School goes online but a third resist the lure of digital research: infographic | | 22 August 2013, 1:38PM |  Those of you with children will know that now is back to school season, a frantic couple of weeks when pencil cases are checked, uniforms tried on again and black shoes assessed for size. Even if you don't have children, it's hard to avoid the posters advertising cheaper clothing and stationery dotted along the high street.
| | | | Study finds top brands taking to Tumblr | | 22 August 2013, 11:19AM |  A study by social analytics firm Simply Measured has revealed the Tumblr is benefiting from the growth of visual social networks, and its sale to Yahoo!, as an increasing number of brands use it as part of their social marketing toolkit.
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