| Five LinkedIn facts that your business needs to know | | 08 August 2013, 2:37PM |  LinkedIn is a social network that means business, with a mission to 'connect the world’s professionals to make them more productive and successful': it's an essential tool for today's professional. To businesses, it is as crucial to understand as Facebook, Pinterest and Twitter.
| | | | | | | How do Gmail changes impact brands? | | 08 August 2013, 8:15AM |  Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.
| | | | Tottenham look under the surface for digital innovation | | 07 August 2013, 3:45PM |  Tottenham Hostpur today launched “Tottenham Turfies”, the first immersive digital platform for children. It comprises of games and other interactions with the club that will continue into the offline world too.
| | | | Social Brands 8: from CSR to civic marketing | | 07 August 2013, 12:55PM |  Society increasingly expects brands to give back at least as much as they take. As a result, CSR is moving higher up the executive agenda, but many companies still think of CSR in terms of corporate philanthropy. While this thinking is more constructive than the mere guilt avoidance that characterised too much CSR in the 1980s, it misses a much bigger opportunity. Brands that get CSR right don't think of it in terms of obligation; they see it as a real opportunity to build mutual value for their brands and their communities.
| | | | | | | Why ad skipping is the future of digital advertising | | 07 August 2013, 10:50AM |  Skipping ads online is undoubtedly a common activity now. Since 2010 when YouTube first introduced the option, consumers have grown accustomed to being able to click past ads they don't wish to see after just five seconds.
| | | | Infographic: what annoys us most about your brand on social media? | | 06 August 2013, 11:11AM |  Are we a nation of pedants? The answer is most resoundingly yes, at least if you go by this piece of research into what annoys people most about brands on social media. Post 300 updates every day shamelessly begging people to buy your wares? Apparently that’s way less annoying than one or two pithy updates but making a typo or, God forbid, a grammar mistake.
| | | | Nielsen finds that Twitter engagement boosts television viewing | | 06 August 2013, 10:50AM |  A study by Nielsen and Twitter has revealed what many of us have long suspected - that Twitter discussion about a television programme being broadcast boosts viewing figures.
Twitter and Nielsen came together last year to establish a social TV metric, and the results are now starting to come out. The study is far from conclusive, but does provide a basis for optimism for broadcasters, advertisers, and the microblogging platform itself.
| | | | Facebook video ads: look who's watching now | | 06 August 2013, 8:25AM |  When Facebook-owned Instagram revealed its Video platform in June, some sharp observers instantly noted how convenient it was that the clip length was set at 15 seconds - an established ad-length in the TV world.
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