| | | | Rules of engagement for community pages on Facebook | | 21 August 2013, 7:30AM |  The dramatic change that has taken place in marketing in that last few years is clearly reflected by the development of social communities - and not so much by the development of advertising campaigns. According to recommend.ly, 36% of Facebook pages are community pages the average fans count in October 2012 is 6,148 in this category. Fan pages not only are a starting point for many businesses around the world but they are also an attractive way for brands to create a community of engaged people.
| | | | How subscription services have changed the way we discover music | | 20 August 2013, 3:08PM |  Can you remember the first album you ever bought?
The image of mine is so clear I can't really believe it was 20 years ago. I remember the feeling of anticipation, the excitement of saving my money and having something tangible to show for it. A person's music taste can tell you a lot about them and perusing a stack of cassettes, records, or CDs was an easy glimpse into someone's personality.
| | | | | | | NatWest uses Vine to answer customer queries - even ones about cheques | | 20 August 2013, 12:29PM |  I imagine I’ll live the rest of my years without writing another cheque - partly because I’m a modern kind of person and partly because I have no idea where my cheque book is. So I’m intrigued that NatWest has found a way of using Vine to answer customer service questions, but that it is employing it to explain, among other things, how long cheques take to clear.
| | | | Taking the guesswork out of content marketing | | 19 August 2013, 11:07AM |  Content marketing is the marketing tactic du jour. Like social media marketing, WOM marketing and good old-fashioned leaflet drops, content marketing is another way to get people talking about a brand and, if executed correctly, it can produce fantastic results. When you create content that your audience responds to positively, you can exponentially increase the number of people people talking about your brand, how much they link to you and how much they buy from you.
| | | | Turning advertising into a service: brands must embrace the hyper-visual landscape | | 19 August 2013, 10:39AM |  The retail space has changed dramatically over the last few years as shopping has transformed from a physical to a predominantly digital activity. Now, according to research from The Office of National Statistics, 72% of internet users do their shopping online, which equates to nearly 26 million people in the UK alone. A huge number of consumers now bypass the high street altogether, meaning that brands have had to adapt their strategies to make sales across digital. Staying competitive in the online retail landscape requires a fresh approach and in order to stay ahead of the game, brands must constantly innovate using an omni-channel offering.
| | | | | | | Top 10 cutest videos of the year so far | | 19 August 2013, 7:00AM | So far, 2013 has brought us all manner of squeal inducing nuggets of animal awesomeness; from sad kitties to noisy frogs, dancing dogs, and even a wee squirrel with an identity crisis.
| | | | Tech ladies of London wine, dine, and talk startups with TableCrowd | | 16 August 2013, 2:31PM |  Shoreditch’s Google Campus cafe is normally filled to bursting with entrepreneurs and their teams furiously coding, creating, and chugging coffee. Wednesday evening was an altogether more refined affair though, as female journalists and entrepreneurs involved in the the London start-up scene came together for a glass (or two..or three…) of wine and a Spanish-themed meal.
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