Campaign Daily Fix - Proximity poaches Treacy, Marmite ad cleared, Iceland 'no horsemeat' ad banned, Evil Dead, The Lazy Camper, Nook, Star

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Proximity poaches Elvis's Treacy to be ECD by Louise Ridley, 21 August 2013, 08:35AM Proximity London has hired John Treacy, the executive creative director at Elvis, in the same role, replacing Caitlin Ryan who joined Karmarama this month. Marmite Rescue Team ad cleared despite 504 complaints by Chloe Smith, 21 August 2013, 10:38AM Marmite's controversial ad featuring neglected tubs of the yeast extract spread will not be investigated by the Advertising Standards Authority, despite the number of complaints hitting 504. Iceland 'no horsemeat' ad banned by Amy Sandiford-Watts, 21 August 2013, 09:32AM Iceland "denigrated" the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not "misleading", according to the ad watchdog. Evil Dead reprimanded over ad scheduling by Chloe Smith, 21 August 2013, 09:51AM StudioCanal has been rapped for airing ads promoting the 'Evil Dead' remake that could cause distress to young children, at "inappropriate" times, after the advertising watchdog received 25 complaints. 'Cherish every customer' advises Branson-backed Lazy Camper by Ben Hall and Georgina Brazier, 21 August 2013, 11:22AM Jacob Hill, the founder of The Lazy Camper, an online festival and camping supplies start-up, has given advice to adland and brands on being social and being small in business. Nook promotion banned after stock ran out by Chloe Smith, 21 August 2013, 12:34PM Barnes & Noble has been admonished by the advertising watchdog after stock quickly ran out for its Nook e-reader, following a national promotion that led to sales reaching unanticipated levels. Star launches TV ad as part of rejuvenation effort by Amy Sandiford-Watts, 21 August 2013, 11:17AM Star, the Northern & Shell-owned magazine, has launched a TV ad in a bid led by the new editor, Jonathan Bown, to reinvigorate the magazine and emphasise its value for money. Promoted Connected Campaign of the month: Pepsi Max by Staff, 14 August 2013, 03:16PM The soft drink turned to Facebook to ensure its target audience was exposed to its core values via engaging content. ________ Latest Work Ubisoft "Assassin's Creed IV Black Flag" by Sid Lee 21 August 2013, 08:34AM The games developer Ubisoft has released a live-action TV ad to promote its new Assassin s Creed game. The work was created by Sid Lee and takes place on a Spanish galleon that is being sacked by pirates. It was created by Daniel Abensour, Johan Jean... Samsung Galaxy S4 "companion stories" by Jam 20 August 2013, 09:28AM Samsung is releasing a series of short online films to promote its Galaxy S4 phone. The work was created by Jam and portrays the device as a connector in people's lives. The first of the films stars Richy Carrasco, who holds the world record for the ... Heinz "little brother" by Abbott Mead Vickers BBDO 19 August 2013, 04:43PM Heinz has released a 30-second TV ad aimed at parents. The spot was created by Abbott Mead Vickers BBDO and features two young brothers. The older of the two tries to play games such as football and hide and seek with his younger sibling, who i... Also in the News Asda drops incumbent agency Saatchi & Saatchi from £100 million ad review by Jeremy Lee, 19 August 2013, 03:32PM Heinz launches 'full of Beanz' ad push by Amy Sandiford-Watts, 20 August 2013, 09:05AM Land Rover UK hires Lida for UK CRM by Maisie McCabe, 20 August 2013, 11:33AM John Lewis rolls out #WhatMattersMost film competition on Vine by Susan Billinge, 20 August 2013, 11:46AM Virgin Media rescues BT Sport debut by Arif Durrani, 20 August 2013, 12:01PM Blogs Why Michael McIntyre would do annoyingly well in advertising Campaign Guest, 21 August 2013, 8:08AM SIMPLE, BASIC LOGIC Dave Trott, 20 August 2013, 8:08AM Keep Calm and Stop Steve Henry, 18 August 2013, 5:08PM Tesco in “totally pointless ad” shock Jonathan Staines, 14 August 2013, 2:08PM IT WORKS IN PRACTICE, BUT DOES IT WORK IN THEORY? Dave Trott, 13 August 2013, 7:08AM Data, you’re a lousy lover Andy Nairn, 08 August 2013, 12:08PM More Blogs Latest Jobs Social Senior Account Manager £30-35K + Excellent Benefits, Central London Copywriter ~ Creative & Advertising. Up to £35k, Newcastle upon Tyne Account Manager/Senior Account Managers £30000 - £35000 per annum, London Digital Ad Sales Manager Competitive with additional benefits, Chiswick, London Digtial Account Manager- Theatre £30000 - £35000 per annum + Bonus and Benefits, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.