Tuesday, 6 August 2013

Breaking news from Brand Republic - Marmite, Waitrose, Kinder Surprise, Half-Term School Reports, Facebook

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Latest news

Marmite returns to UK screens as part of £2m campaign
Marmite returns to UK screens as part of £2m campaign
by James Swift
06 August 2013, 08:56AM
Unilever brand Marmite has unveiled a new strap line and its first TV ad in two years as part of a £2 million campaign.
AIS London lands Waitrose CRM account
AIS London lands Waitrose CRM account
by Ian Darby
05 August 2013, 04:09PM
Waitrose has appointed AIS London as its CRM agency following a pitch process.
Kinder Surprise denies gender bias with pink and blue eggs, plus five sexist marketing fails
Kinder Surprise denies gender bias with pink and blue eggs, plus five sexist marketing fails
by Simon Nias
06 August 2013, 09:20AM
Kinder Surprise risks becoming the latest brand to be accused of gender-bias next month, when it launches limited-edition blue and pink eggs, containing toy cars and dolls respectively.
Campaign takes industry temperature with Half-Term School Reports
Campaign takes industry temperature with Half-Term School Reports
by Ben Hall
05 August 2013, 04:21PM
Campaign has published its first ever Half-Term School Reports, a crowd-sourced measure of the ad and media industry in the first half of 2013.
Facebook hires former Google marketer Gary Briggs as first CMO
Facebook hires former Google marketer Gary Briggs as first CMO
by Matthew Chapman
05 August 2013, 11:31AM
Facebook has appointed former Motorola and Google marketing boss Gary Briggs to the newly created role of chief marketing officer.
Promotion: From monologue to dialogue: Adding interaction to your presentations

Make it easier for your audience to participate during your presentations, by transforming them from detached monologues to interactive dialogues between you and your audience. Download the free report here
 

Also in the news

Private-equity owners have the potential to empower marketers
by Andy Nairn, 06 August 2013, 08:30AM
The truth about students - five tips to help market your brand to students
by Chris Arnold, 06 August 2013, 08:15AM
Agent Provocateur "l'Agent" by Penelope Cruz
by Staff, 05 August 2013, 04:11PM
Chris Slough returns to OgilvyOne
by Simon Nias, 05 August 2013, 03:33PM
Archant back in the black despite revenue declining by 4.7%
by Chloe Smith, 05 August 2013, 02:45PM

Opinion

Coca-Cola's Jon Woods: 'Brands should have a point of view on social issues'
Coca-Cola's Jon Woods: 'Brands should have a point of view on social issues'
by Jon Woods
05 August 2013, 08:30AM
Coca-Cola GB & Ireland general manager Jon Woods shares what he has learned about business, brands and inspiration.
The mega merger: a client perspective
The mega merger: a client perspective
by Suki Thompson
02 August 2013, 03:00PM
What do clients expect following the merger of Omnicom and Publicis, asks Suki Thompson, founder and managing partner, Oystercatchers.
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Promotional features

Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
by Getmemedia
05 August 2013, 08:46AM
Reach ABC1 males through high impact marketing & promotions with the dynamic Wales Rally GB.
The Plannertarium 2013: Mapping the future of connected TV
The Plannertarium 2013: Mapping the future of connected TV
by Staff
01 August 2013, 12:55PM
The 2013 Plannertarium, Channel 4's annual event for media planners and buyers, is now open for applications. If you want to know more about how social media is transforming TV, visit channel4sales.com/plannertarium.
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