| There's a time and a place for hashtags | | 05 August 2013, 2:24PM |  We are in the midst of a 'hashtag' invasion. So ubiquitous has the crosshatched symbol become, we've started to use it in everyday speech, in popular culture, and across multiple social channels.
| | | | | | | Pinning down Pinterest | | 05 August 2013, 10:37AM |  Findings from research by Starcom MediaVest Group of 1,400 people about Pinterest uncover some of the opportunities available to brand owners to create ongoing, relevant and uplifting encounters with people, and so build brand equity, relevance and customer journey behaviour.
| | | | Not every ad is rotten: is Apple's ad opt-out feature the right tactic? | | 05 August 2013, 8:00AM |  TV has changed dramatically over the past few years and audiences are shifting to new ways of viewing. Many have recently cut the cord to their cable boxes, preferring PCs, mobile phones and tablet devices to watch their favourite content. Rather than look ahead to the week's schedule, or pouring over the weekend TV guides, viewers can make their own schedule and watch TV in their own time and to their own tastes. This malleability of broadcast via online resources is an experience that Apple is trying to recreate and harness with the Apple TV.
| | | | Why your personalisation strategy has to include social data: infographic | | 02 August 2013, 10:41AM |  Personalisation is the hot topic for online media and retail at the moment. Publishers want more people to read and interact with more content; retailers are looking at ways to get more customers, and to encourage repeat purchases. By now most of these people are aware that offering unique, relevant, personalized experiences can be key in achieving these goals.
| | | | Why advertising, not celebrities, will win the ratings wars for channels | | 02 August 2013, 10:16AM |  Broadcasters looking to increase programme ratings have a range of traditional advertising options at their disposal, as well as tried and tested gimmicks to boost viewership such as celebrity special guest appearances, cliffhanger episodes, and special news reports. And, while a Hollywood star teaching the kids on Glee or a politician on the hot seat can no doubt move the needle, broadcasters would be wise to also add some Guide Advertising into the mix.
| | | | Patience is not a virtue for online retailers | | 02 August 2013, 9:46AM |  A wise man once proclaimed, "all good things come to those who wait." But that wise man clearly didn't work in the hustle and bustle of online retail.
In the modern world it feels like everything moves at a million miles per hour. The culture of fast food means the notion of going for dinner as an evening out is becoming a thing of the past; the evolution of communication has seen us move from carrier pigeon to post, through to email and the immediacy of social media; while the old-fashioned courting process has become a thing of the past thanks to point and click online dating sites.
| | | | Connecting with multi-minded mothers | | 02 August 2013, 8:00AM |  Women are no longer the 'modest niche' of the past that marketers once perceived them to be. They are now the most powerful consumer force on the planet, accounting for $20 trillion of household purchases worldwide.
| | | | Pop-up shops: why they need to become proper retail experiences | | 01 August 2013, 11:28AM |  Remember a few years ago when pop-up shops started, er, popping up everywhere? For a while they were the trendy thing to do for any brand that wanted to create a bit of a buzz, in a high profile, PR-friendly location (usually somewhere between Bond Street and Westfield). And for a while they worked pretty well.
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