Friday, 23 August 2013

Digital AM - Dacia, Foot Locker, The Times, Campaign Viral Chart, Audi

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Digital AM

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Dacia uses Gareth Bale's Real Madrid transfer saga to push value message
Dacia uses Gareth Bale's Real Madrid transfer saga to push value message
by Alex Brownsell
23 August 2013, 11:45AM
Dacia is attempting to tap into the excitement around football's transfer window with a Twitter campaign focusing on the affordability of its models.
Foot Locker holds social media pitch
Foot Locker holds social media pitch
by James Swift
23 August 2013, 09:25AM
Foot Locker is pitching for a digital agency to handle its social media work across Europe.
The Times combined readership up 8%
The Times combined readership up 8%
by Amy Sandiford-Watts
23 August 2013, 11:12AM
The Times' combined digital and print readership grew by almost eight per cent between February 2012 and April 2013, despite its print readership declining by two per cent, according to figures commissioned by its publisher News UK.
Campaign Viral Chart: Grand Theft Auto leads video game domination
Campaign Viral Chart: Grand Theft Auto leads video game domination
by Ben Hall
23 August 2013, 08:44AM
'Grand Theft Auto''s latest instalment, taking the video game into a multi-player online environment for the first time, tops this week's viral chart with more than 120,000 shares in the past seven days.
Audi launches user-generated 3D microsite
Audi launches user-generated 3D microsite
by Amy Sandiford-Watts
23 August 2013, 11:40AM
Audi Germany has today launched a real-time interactive microsite that turns user-generated content on Facebook, Twitter and Instagram into a 3D visualization of the latest Audi R8.
Airbnb to create short film made up entirely of fans' Vines
Airbnb to create short film made up entirely of fans' Vines
by Matthew Chapman
23 August 2013, 11:00AM
Accommodation marketplace Airbnb.com is using Twitter to create a short film made up entirely of Vine videos shot by its followers.

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Also in the news
Watch the latest must-see viral videos from Coca-Cola, Radio 2 and Foot Locker
by Gemma Charles, 23 August 2013, 08:00AM
Tablets, smartphones and laptops just 1.5% of TV viewing
by Amy Sandiford-Watts, 23 August 2013, 09:39AM
Confused.com hunts digital shop
by James Swift, 23 August 2013, 08:00AM
Tetley launches £1.7m 'find Sydney' push
by Amy Sandiford-Watts, 22 August 2013, 04:07PM
Nicola Taylor is determined to help Microsoft recapture its youth
by Lynsey Barber, 23 August 2013, 08:00AM
Engine retains Rolls-Royce ad account
by James Swift, 22 August 2013, 04:43PM
Barbour makes UK ecommerce debut ahead of global roll-out
by Matthew Chapman, 22 August 2013, 03:15PM
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