| Are smartphones becoming an extension of our physical senses? | | 12 August 2013, 11:30AM |  Jessica Butcher, co-founder of mobile augmented reality tech business Blippar, talked recently about how smartphones can now hear for us, see for us, and interpret the world for us, and are therefor becoming an extension of our physical senses.Launched in 2011 and with global expansion taking place throughout 2013, the Blippar app is a mobile augmented reality advertising platform targeted for brand to consumer interaction. The interactions, or ‘blipps’ can take the form of mobile coupons, video play, object recognition, 2d and 3d overlay and much more. It works on many forms of advertising including press, outdoor, point of sales media and TV. Butcher said: “I see all of these trends wrapped up in what I call ‘sensory tech’; so the phone becoming an extension of our physical senses. It listens for us, you can touch things with it and now it can look at the world around us and unlock and interpret it.”
| | | | Digital out-of-home fail for Ford | | 12 August 2013, 11:00AM |  We all know that creative can make or break campaigns. As can media choice. But getting the creative right in Out-of-Home is arguably even more important due to the way in which the media is consumed.
| | | | Twitter hits the mark with retargeting | | 12 August 2013, 9:21AM |  Twitter recently announced its plans to enable advertisers to use their own customer databases to show "promoted tweet" ads to people interested in specific products or services. The social media giant is following the likes of Facebook and Google into the retargeting business and if the initial US pilot is a success, it could boost Twitter's advertising rates without having to increase the number of ads being shown to users. Sounds like a smart and profitable move for Twitter itself, but how will it impact advertisers and end-users?
| | | | Lean Mean Fighting Machine: can we do well by doing good? | | 09 August 2013, 9:39AM |  Since we started working with Unilever a few years ago, I’ve always been struck by one of their founding principles “Doing Well By Doing Good”. This neatly constructed piece of copy describes the value exchange between brand, consumer and society: A brand becomes more desirable to a consumer because of the social cause it backs. In simple terms, a bottle of bleach that promises to support Unicef sells more than a competitor that doesn’t, giving the consumer a warm glow, Unicef greater funding and the bleach company more profits. Everyone wins.
| | | | | | | | | | Brand engagement: connecting employees and customers | | 09 August 2013, 8:25AM |  Brand engagement infiltrates everything from a company's values and belief systems, to the design of an organisation's systems and processes, yet there appears to be little consensus about a definition. At its core, brand engagement seeks to build excitement about a company and its offering but, if explored further, it represents a customer's fundamental understanding of what an organization stands for, and how it informs every organizational decision it makes.
| | | | Five LinkedIn facts that your business needs to know | | 08 August 2013, 2:37PM |  LinkedIn is a social network that means business, with a mission to 'connect the world’s professionals to make them more productive and successful': it's an essential tool for today's professional. To businesses, it is as crucial to understand as Facebook, Pinterest and Twitter.
| | | | | | | How do Gmail changes impact brands? | | 08 August 2013, 8:15AM |  Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.
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