marketing your business online: The Wall > Tech ladies of London wine, dine, and talk startups with TableCrowd

Friday 16 August 2013

The Wall > Tech ladies of London wine, dine, and talk startups with TableCrowd

Tech ladies of London wine, dine, and talk startups with TableCrowd

16 August 2013, 2:31PM

Shoreditch’s Google Campus cafe is normally filled to bursting with entrepreneurs and their teams furiously coding, creating, and chugging coffee. Wednesday evening was an altogether more refined affair though, as female journalists and entrepreneur’s involved in the the London startup seen came together for a glass (or two..or three…) of wine and a Spanish themed meal.

Social Butterfly or Everything Tech? The rise of the Always On consumer

16 August 2013, 10:18AM

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Smartphone penetration in the UK has now exceeded 51% of the population, and data from Experian Hitwise showed that 25% of all product searches driving traffic to retail websites over Christmas 2012 were for tablet devices.

Marmite ad suffers viral neglect of its own

16 August 2013, 7:30AM

marmite-640 It’s seems that no ad featuring animals can escape the fury of animal rights protectors – for some ads, understandably so.

But for ads like Marmite’s most recent, it seems that – whether this was a stroke of strategic genius on the brand’s part or not – people seem to violently dislike or defend the ad. There is no middle ground.

Creative may push product but great creative pushes boundaries

15 August 2013, 1:35PM

Edward de Bono proclaimed, "Creativity involves breaking out of established patterns in order to look at things in a different way". And I imagine Apple meant much the same thing when they asked us all to "Think Different" back in the 90s.

Infographic: ABC reports strong growth in consumer magazine digital editions

15 August 2013, 1:30PM

Media owners, journalists, advertisers, people who love magazines: there is good news. The number of digital editions of consumer magazines sold over in the first six months of the year is up by 64 per cent compared with the same period in 2012, according to figures released by the Audit Bureau of Circulations today.

Brands can learn a thing or two from media companies

15 August 2013, 1:15PM

The Telegraph and The Sun are two more media companies that have recently launched paywalls. Following in the footsteps of The Times and The Financial Times they are paving the way for more publishers to follow suit and charge readers money for the news content they consume. However, with so much competition from free online news sources, both sites will need to offer exclusive content and a unique perspective in order to convince readers to start paying.

Cookie-less tracking: device fingerprinting vs device identification technology

15 August 2013, 7:49AM

According to the Office of Fair Trading, UK revenue from behavioural advertising is worth between £64m and £95m. With mobile based browsing enjoying a triple digit increase in the last three years, the challenge for marketers lies in sourcing pragmatic and adaptable solutions that allow them to recognise users on any device, while answering the call for consumer privacy and choice.

My best blog posts

15 August 2013, 7:20AM

Happy last days of summer everyone and I hope you are enjoying it!

I've been absent from blogging here for a few months, as I've been busy trying to write a fictional eBook about a woman who gets abducted by an eco-survivalist cult. I plan to self-publish this book in 2014 and make it available for download on Amazon Kindle and all other eBook distribution platforms. It is an adventure, and I may blog about my experiences in becoming an eBook author here.

Snapchat and the rise of 'fast and furious' marketing

14 August 2013, 9:20AM

At a discussion about the future of social at the IAB's annual Social Media Conference last month, one of the panellists was asked about the rise of Snapchat and responded with "what is the point?"

Infographic: how we use Twitter while we're on holiday

14 August 2013, 9:15AM

For all the hysteria about people being addicted to social media and the ensuing blog posts/books and so on about social media ‘fasts’, it turns out that three-quarters of us Brits still tweet while on holiday.