Thursday 29 August 2013

Digital AM - Tuborg, Huffington Post, JCDecaux, BBC Three, Co-op

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Tuborg partners with Pitchfork to give fans backstage access
Tuborg partners with Pitchfork to give fans backstage access
by Amy Sandiford-Watts
29 August 2013, 11:00AM
Carslberg-owned larger brand Tuborg has partnered with online music publication Pitchfork to emphasise the brand's commitment to music and give fans the chance to gain backstage access to concerts and festivals.
The Huffington Post expands global coverage with WorldPost
The Huffington Post expands global coverage with WorldPost
by Chloe Smith
29 August 2013, 11:42AM
HuffPost Live, The Huffington Post's live-streaming network, is expanding its global coverage with the launch of WorldPost, a new editorial element.
JCDecaux launches Twitter book club on digital screens
JCDecaux launches Twitter book club on digital screens
by Amy Sandiford-Watts
29 August 2013, 10:41AM
JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys.
BBC Three partners BuzzFeed for Jack Whitehall show
BBC Three partners BuzzFeed for Jack Whitehall show
by Amy Sandiford-Watts
28 August 2013, 04:36PM
BBC Three has partnered with BuzzFeed as part of a new multiplatform ad campaign launching today, ahead of the start of the second series of Jack Whitehall's school-based sitcom 'Bad Education'.
Co-op claims retail 'first' with Snapchat campaign
Co-op claims retail 'first' with Snapchat campaign
by Matthew Chapman
29 August 2013, 08:35AM
The Co-operative claims it is the first major UK retailer to use Snapchat for marketing purposes, with a promotional campaign targeting students.

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