Infographic: what annoys us most about your brand on social media? | 06 August 2013, 11:11AM | Are we a nation of pedants? The answer is most resoundingly yes, at least if you go by this piece of research into what annoys people most about brands on social media. Post 300 updates every day shamelessly begging people to buy your wares? Apparently that’s way less annoying than one or two pithy updates but making a typo or, God forbid, a grammar mistake.
| | | Nielsen finds that Twitter engagement boosts television viewing | 06 August 2013, 10:50AM | A study by Nielsen and Twitter has revealed what many of us have long suspected - that Twitter discussion about a television programme being broadcast boosts viewing figures. Twitter and Nielsen came together last year to establish a social TV metric, and the results are now starting to come out. The study is far from conclusive, but does provide a basis for optimism for broadcasters, advertisers, and the microblogging platform itself.
| | | Facebook video ads: look who's watching now | 06 August 2013, 8:25AM | When Facebook-owned Instagram revealed its Video platform in June, some sharp observers instantly noted how convenient it was that the clip length was set at 15 seconds - an established ad-length in the TV world.
| | | Retailers must switch on to the discovery channel | 06 August 2013, 8:05AM | Two thousand years ago, Romans would make a shopping list by scratching the name of items they needed into a thin layer of wax on a wooden tablet. Today, it's a new generation of tablets that are playing an increasingly vital role in the retail journey, reviving a retail pattern that has long dominated the offline shopping experience - discovery shopping!
| | | | | There's a time and a place for hashtags | 05 August 2013, 2:24PM | We are in the midst of a 'hashtag' invasion. So ubiquitous has the crosshatched symbol become, we've started to use it in everyday speech, in popular culture, and across multiple social channels.
| | | | | Pinning down Pinterest | 05 August 2013, 10:37AM | Findings from research by Starcom MediaVest Group of 1,400 people about Pinterest uncover some of the opportunities available to brand owners to create ongoing, relevant and uplifting encounters with people, and so build brand equity, relevance and customer journey behaviour.
| | | Not every ad is rotten: is Apple's ad opt-out feature the right tactic? | 05 August 2013, 8:00AM | TV has changed dramatically over the past few years and audiences are shifting to new ways of viewing. Many have recently cut the cord to their cable boxes, preferring PCs, mobile phones and tablet devices to watch their favourite content. Rather than look ahead to the week's schedule, or pouring over the weekend TV guides, viewers can make their own schedule and watch TV in their own time and to their own tastes. This malleability of broadcast via online resources is an experience that Apple is trying to recreate and harness with the Apple TV.
| | | Why your personalisation strategy has to include social data: infographic | 02 August 2013, 10:41AM | Personalisation is the hot topic for online media and retail at the moment. Publishers want more people to read and interact with more content; retailers are looking at ways to get more customers, and to encourage repeat purchases. By now most of these people are aware that offering unique, relevant, personalized experiences can be key in achieving these goals.
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