| Why advertising, not celebrities, will win the ratings wars for channels | | 02 August 2013, 10:16AM |  Broadcasters looking to increase programme ratings have a range of traditional advertising options at their disposal, as well as tried and tested gimmicks to boost viewership such as celebrity special guest appearances, cliffhanger episodes, and special news reports. And, while a Hollywood star teaching the kids on Glee or a politician on the hot seat can no doubt move the needle, broadcasters would be wise to also add some Guide Advertising into the mix.
| | | | Why your personalisation strategy has to include social data: infographic | | 02 August 2013, 9:41AM |  Personalisation is the hot topic for online media and retail at the moment. Publishers want more people to read and interact with more content; retailers are looking at ways to get more customers, and to encourage repeat purchases. By now most of these people are aware that offering unique, relevant, personalized experiences can be key in achieving these goals.
| | | | Connecting with multi-minded mothers | | 02 August 2013, 8:00AM |  Women are no longer the 'modest niche' of the past that marketers once perceived them to be. They are now the most powerful consumer force on the planet, accounting for $20 trillion of household purchases worldwide.
| | | | Pop-up shops: why they need to become proper retail experiences | | 01 August 2013, 11:28AM |  Remember a few years ago when pop-up shops started, er, popping up everywhere? For a while they were the trendy thing to do for any brand that wanted to create a bit of a buzz, in a high profile, PR-friendly location (usually somewhere between Bond Street and Westfield). And for a while they worked pretty well.
| | | | | | | London Fire Brigade launches #fiftyshadesofred to end embarrassing injuries | | 01 August 2013, 9:37AM |  The London Fire Brigade has a growing social media following, which they are using to break down the barriers between themselves and the general public, to whom they hope to give better information.
However, over the last few days the London Fire Bridge account, @LondonFire, has become something of a must follow, as they have launched their #fiftyshadesofred campaign, to highlight the embarrassing situations from which they have to rescue people. Those of a delicate disposition may wish to avoid reading the tweets on the hastag!
| | | | Why email should be the jewel in your digital marketing crown | | 01 August 2013, 8:18AM |  Despite the continued, rapid growth of new channels, email continues to be one of the most effective ways for brands to communicate with their customers. Nearly 145 billion emails are sent every day. And these are still being hugely read. In fact, our recent Email Benchmarking study showed that 39% of emails sent by brands to consumers are being opened. But, despite its obvious benefits, email marketing still needs strategic focus and creativity to make it as effective as possible. Marketers can't put it on the backburner and stick to old tactics while paying more attention to 'sexier' marketing techniques such as social and search.
| | | | Don't lie to yourself about social: customers are not your friends | | 31 July 2013, 2:25PM |  There is so much happening in social channels on a daily basis it has become harder for brands and marketers to differentiate themselves. However among all the buzz, hype and influx of change, one thing is for certain - social has become game changing.
| | | | Ramadan challenges brands to market sensitively | | 31 July 2013, 2:25PM |  Ramadan comes but once a year but unlike Christmas it lasts for an entire month and has a profound effect on the ways that brands market themselves in Muslim countries, especially in Asia. Just like Christmas for the West, Ramadan in the Muslim world is when brands spend the most mount of marketing dollars too.
| | | | Making sense of criminal liability for use of social media | | 31 July 2013, 9:04AM |  On Sunday, police in Manchester arrested a man in connection with a barrage of tweets sent to Caroline Criado-Perez (pictured), a feminist campaigner fighting for an image of a woman to appear on the new bank note.
| | | | | |
No comments:
Post a Comment