Campaign Daily Fix - MediaCom retains Direct Line, Strutt & Parker, Most-viewed on Campaign, Bacardi, Adidas, The Sun, Viral chart

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News MediaCom retains £48m Direct Line Group media by Louise Ridley, 02 August 2013, 12:56PM MediaCom has retained the media planning and buying account for its second-biggest UK client, Direct Line Group, after a three-way pitch. Estate agent Strutt & Parker calls UK creative review by Louise Ridley, 02 August 2013, 12:27PM Strutt & Parker, the property company, is running a review of its creative advertising arrangements, ahead of a push to become the "go-to" brand in the market. Campaign's most-viewed: Publicis Omnicom dominates the week by Ben Hall, 02 August 2013, 10:52AM News stories and analyses rconcerning the Publicis Groupe and Omnicom mega-merger have been the most popular Campaign content with readers this week, making up five of the ten most-visited pieces of content. ZenithOptimedia wins £50m Bacardi European business by Louise Ridley, 02 August 2013, 10:38AM ZenithOptimedia has won the European media planning and buying account for Bacardi-Martini, after a four-way competitive pitch. Lionel Messi dons LED suit for Adidas by Maisie McCabe, 01 August 2013, 04:36PM Adidas has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot. OMD's Bijan White to be Maxus EMEA digital head by Louise Ridley, 02 August 2013, 09:16AM Maxus has appointed Bijan White, the EMEA digital strategy director for OMD International, as its EMEA head of digital to provide an additional tier of leadership across the region. The Sun unveils campaign for digital launch by James Swift, 02 August 2013, 09:21AM The Sun is road blocking every major commercial TV channel in the UK tonight as part of its £10 million campaign to promote the launch of Sun+, its digital entertainment bundle. Campaign Viral Chart: Heineken takes top spot in sluggish week by Ben Hall, 02 August 2013, 08:34AM Heineken has taken the most-shared accolade with just 14,191 shares this week in a slow seven days for ad sharing, according to figures from social video experts Unruly. Latest Work The Sun "Sun+ Goals" by Grey London 02 August 2013, 11:01AM The Sun has unveiled the first part of its 10 million campaign to launch its digital entertainment bundle, Sun+. The TV spot was created by Grey London and focuses on one of Sun+ s three pillars, Sun Goals, which lets users catch up on Barclays Pre... Littlewoods "birthday party" by St Luke's 02 August 2013, 08:00AM Littlewoods is promoting its childrenswear line with a TV spot created by St Luke's. It features a younger version of the brand ambassador Myleene Klass wandering around a children's party while magically changing her friends' drab outfits. At the en... Remember A Charity "take a moment" by Atomic London 01 August 2013, 08:00AM Remember A Charity is releasing a cinema and online ad urging people to consider good causes when writing a will. The spot was created by Atomic London and opens on two lovers strolling on the beach. The man drops on one knee to tie a shoelace and ge... AussieMite "real time test match" by Toucan 01 August 2013, 08:00AM AussieMite, the savoury spread that is looking to compete with brands such as Vegemite in Australia and Marmite in the UK, is running a social media campaign during the third Ashes Test match between England and Australia. The real-time print-style a... Also in the News IAB to give away free Engage ticket in art contest by Susan Billinge, 02 August 2013, 10:59AM Twitter and Kantar Media form strategic partnership by Simon Nias, 01 August 2013, 09:03AM Rajar Q2 2013: Lisa Snowdon and Dave Berry stay on top in London despite decline to 1.1m by Maisie McCabe, 01 August 2013, 08:46AM Publicis Omnicom: Mega-merger receives lukewarm response by Campaign reporters, 01 August 2013, 08:00AM Publicis Omnicom: The deal in numbers 01 August 2013, 08:00AM Blogs In at the shallow end Jonathan Staines, 01 August 2013, 4:08PM Oreo’s meets the royal baby: the high tide of social media marketing? Campaign Guest, 30 July 2013, 9:07AM BANGS FOR BUCKS Dave Trott, 30 July 2013, 7:07AM BEFORE FIELDING, BEATTIE AND BUONAGUIDI WERE FAMOUS…THEY WROTE THESE LITTLE GEMS Lol and Nat, 25 July 2013, 9:07AM Sponsored by… Not the Royal Baby Tara Beard-Knowland, 24 July 2013, 2:07PM Is Your Creative Career on Track? NABS, 24 July 2013, 9:07AM More Blogs Latest Jobs Copywriter ~ Creative & Advertising. Up to £35k, Newcastle upon Tyne Brand Manager - Dairy Products, Juices - Tax Free Salary £Excellent package including TAX FREE salary + extensive benefits package , Saudi Arabia Marketing Manager - Juices, Dairy Products £Excellent package including Tax Free salary + extensive benefits, Saudi Arabia Senior Ad Ops Director £65000 - £70000 per annum + benefits, bonus, London Senior Account Manager £35000 - £40000 per annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.