Marketing Daily - A few bits of holiday advice for marketers making the getaway this weekend. Plus Tesco, Guinness and Adidas

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Marketing Daily Bulletin , 02nd August 2013

Switch off, get away from it all, and stop reading Marketing on your holiday   Tesco marketers depart amid swingeing management cuts   Guinness brings NFC to pubs to 'keep audience engaged'   Adidas captures Messi's 'genius' by filming skills at 1,000 frames a second   Watch the latest must-see viral videos from Samsung, Skoda and Carling.       ADVERTISEMENT   Unlocking the full potential of Facebook marketing   How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.       Google combats Apple with voice-activated 'made in USA' Motorola phone   Viral review: Heineken tests people's sense of adventure   Travel brands must learn to decode consumer desires   The dichotomy of online versus in-store sales is misleading and unhelpful   Keep customer needs at the heart of your strategy to reap rewards   JOBS BOARD INTEGRATED agency - South West London - ACCOUNT MANAGER or Senior Account Manager x 2 - £27k-35K , Judi Patton£27k-£35k , South West London   Product Marketing Manager , Emailvision£50,000+ Bonus+ Benefits , London   TV Director , Wordley Production Partners Ltd Negotiable depending on experience , Penarth, Cardiff   head of customer engagement planning > DIRECT , collectivoUp to £135k plus agency benefits , Central London   Senior Ad Ops Director , Propel£65000 - £70000 per annum + benefits, bonus , London

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