Monday, 5 August 2013

Breaking news from Brand Republic - Change4Life, easyFoodstore, SCA, Tesco, London Live TV

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Latest news

Change4Life begins £10.9m creative review
Change4Life begins £10.9m creative review
by Louise Ridley
05 August 2013, 09:38AM
Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.
EasyJet founder Stelios set to launch budget grocery store
EasyJet founder Stelios set to launch budget grocery store
by Loulla-Mae Eleftheriou-Smith
05 August 2013, 09:56AM
EasyJet founder Sir Stelios Haji-Ioannou has revealed plans for a budget grocery store business, easyFoodstore, to rival the likes of Lidl and Aldi.
SCA consolidates into BBDO, Publicis and ZenithOptimedia
SCA consolidates into BBDO, Publicis and ZenithOptimedia
by Maisie McCabe
02 August 2013, 04:16PM
SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.
Tesco restricts lads' mags to over-18s and wins 'modesty' agreement
Tesco restricts lads' mags to over-18s and wins 'modesty' agreement
by Maisie McCabe
05 August 2013, 09:25AM
Tesco is restricting the sale of lads' magazines to people aged over 18 and has got the publishers of magazines such as Zoo and Nuts to agree to making the magazines' front covers more modest.
Simon Poole joins ESI Media ahead of London Live
Simon Poole joins ESI Media ahead of London Live
by Ian Darby
05 August 2013, 08:46AM
ESI Media, the commercial department that represents The Independent, the London Evening Standard and i, has appointed Simon Poole as its group sales director ahead of its launch of London Live TV.
Promotion: Unlocking the full potential of Facebook marketing

How do you launch the right content to drive engagement and sales? Tell us in our new survey and be in with the chance of winning an iPad mini.
 

Also in the news

How and why do you make decisions?
by Mhairi McEwan, 05 August 2013, 09:30AM
Dr Martens "#standforsomething" by ODD
by , 05 August 2013, 09:28AM
Coca-Cola's Jon Woods: 'Brands should have a point of view on social issues'
by Jon Woods, 05 August 2013, 08:30AM
Reputation Survey: Public backs PM's stance on web porn
by John Owens, 05 August 2013, 12:00AM
Advertising Association links drink-drive death hike to adspend cuts
by Gemma Charles, 02 August 2013, 12:47PM

Opinion

Lads' mags should get abreast of popular opinion
Lads' mags should get abreast of popular opinion
by Ruth Wyatt
01 August 2013, 08:00AM
There are far too many tits in publishing.
Working your way up? 'Fraid so
Working your way up? 'Fraid so
by Matt Smith
01 August 2013, 02:52PM
What happened to working your way up the ladder? Time was, you started at the bottom, made your mistakes, learned all you could and slowly made the climb up to where you wanted to be.
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Promotional features

Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
Idea of the week: Build brand awareness through sponsorship of the Matt Cotton Rallying Team at Wales Rally GB
by Getmemedia
05 August 2013, 08:46AM
Reach ABC1 males through high impact marketing & promotions with the dynamic Wales Rally GB.
The Plannertarium 2013: Mapping the future of connected TV
The Plannertarium 2013: Mapping the future of connected TV
by Staff
01 August 2013, 12:55PM
The 2013 Plannertarium, Channel 4's annual event for media planners and buyers, is now open for applications. If you want to know more about how social media is transforming TV, visit channel4sales.com/plannertarium.
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