Monday, 5 August 2013

Campaign Daily Fix - Change4Life creative review, Reckitt Benckiser media review, Tesco, Time to Change, London Live

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Latest News

Change4Life begins £10.9m creative review
by Louise Ridley,
05 August 2013, 09:38AM
Change4Life begins £10.9m creative review
Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.
Reckitt Benckiser calls $800m media review
by Maisie McCabe,
05 August 2013, 11:06AM
Reckitt Benckiser calls $800m media review
Reckitt Benckiser, the FMCG giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global media planning and buying account, previously estimated to be worth $800 million (£523.3 million).
Nick Gutfreund joins Johnny Fearless as chairman
by Ian Darby,
05 August 2013, 12:36PM
Nick Gutfreund joins Johnny Fearless as chairman
Johnny Fearless, the independent agency, has appointed Nick Gutfreund as its first non-executive chairman.
Time to Change partners with Real Radio for ad push
by Chloe Smith,
05 August 2013, 12:30PM
Time to Change partners with Real Radio for ad push
Time to Change, the mental health anti-stigma programme run by the charities Mind and Rethink Mental Illness, is launching a digital and radio campaign incorporating a partnership with Real Radio.
Tesco restricts lads' mags to over-18s and wins 'modesty' agreement
by Maisie McCabe,
05 August 2013, 09:25AM
Tesco restricts lads' mags to over-18s and wins 'modesty' agreement
Tesco is restricting the sale of lads' magazines to people aged over 18 and has got the publishers of magazines such as Zoo and Nuts to agree to making the magazines' front covers more modest.
Simon Poole joins ESI Media ahead of London Live
by Ian Darby,
05 August 2013, 08:46AM
Simon Poole joins ESI Media ahead of London Live
ESI Media, the commercial department that represents The Independent, the London Evening Standard and i, has appointed Simon Poole as its group sales director ahead of its launch of London Live TV.
SCA consolidates into BBDO, Publicis and ZenithOptimedia
by Maisie McCabe,
02 August 2013, 04:16PM
SCA consolidates into BBDO, Publicis and ZenithOptimedia
SCA, the owner of Bodyform and Plenty, has consolidated its global ad account into BBDO and Publicis Worldwide and moved its global media planning and buying into ZenithOptimedia.

Latest Work

Dr Martens "#standforsomething" by ODD
05 August 2013, 09:28AM
Dr Martens
Dr Martens is launching a global campaign, championing the groups of people who wear its boots. The campaign was created by ODD and features an online brand film that charts the history of groups associated with Dr Martens. The film will be seeded on...
Jordan "Blake and D'arryl" by Wieden & Kennedy New York
02 August 2013, 04:54PM
Jordan
The sports shoe brand and Nike subsidiary Jordan has released a TV spot in the US to promote its SuperFly2 trainer. The ad is set in a Los Angeles playground and features the brand ambassador Blake Griffin, a basketball player who plays for the Los ...
Mercedes-Benz "Dynamo v Coulthard" by Weapon7
02 August 2013, 01:13PM
Mercedes-Benz
Mercedes-Benz is running branded content in the final episode of the TV programme Dynamo: Magician Impossible , which is now hosted on YouTube. Weapon7 helped to create the work, in which the magician Dynamo performs an illusion with the Formula One...
The Sun "Sun+ Goals" by Grey London
02 August 2013, 11:01AM
The Sun
The Sun has unveiled the first part of its 10 million campaign to launch its digital entertainment bundle, Sun+. The TV spot was created by Grey London and focuses on one of Sun+ s three pillars, Sun Goals, which lets users catch up on Barclays Pre...

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