Tuesday, 3 August 2010

Campaign Daily Fix - COI job cuts, ITV, Gucci, Future, Green & Black's

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Campaign Daily Fix
 
03 August 2010  
Latest News
Mark Lund: COI chief executive
COI to cut 40% of staff as marketing freeze hits
Daniel Farey-Jones, 03 August 2010

The COI has informed its 737 staff that it plans to cut 287 positions, 40% of jobs, and has placed all staff in a 90-day consultation programme.

 
ITV: first half advertising revenue rises
ITV ad revenue surges as broadcaster prepares pay-HD offer
Daniel Farey-Jones, 03 August 2010

ITV has revealed its first half advertising revenues rose 18% to £728m and it is to launch paid-for HD versions of ITV2, ITV3 and ITV4 on Sky in the autumn.

 
Gucci: global media account consolidated into ZenithOptimedia
Gucci consolidates global media into ZenithOptimedia
Ian Darby, 03 August 2010

Gucci Group has consolidated its estimated $200m (£126m) global media account into ZenithOptimedia.

 
Stevie Spring: chief executive of the Future group
Future UK revenues up 3% as group reports 'postive trends'
Katherine Levy, 03 August 2010

Future's UK revenues have risen 3% in the three months to 30 June, with a 2% increase in its global revenues.

 
Green & Black's: new strategy
Green & Black's in strategy revamp as top marketer exits
Gemma Charles, 03 August 2010

Green & Black's is rolling out a fresh marketing strategy to 'aggressively' drive growth and has started a search for an agency to handle the initiative.

 
 
Also in the News
Crozier outlines five year plan
Maisie McCabe, 03 August 2010
Sainsbury's summer push
Sarah Shearman, 03 August 2010
BT to step up 2012 activity
Jennifer Whitehead, 03 August 2010
 
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Latest Work
Drench 'cubehead' by CHI&Partners
Drench 'cubehead' by CHI&Partners
02 August 2010

Drench is launching its first cinema ad featuring a man with a Rubik's cube head.

 
Comparethemarket.com 'ambitiousness' by VCCP
Comparethemarket.com 'ambitiousness' by VCCP
02 August 2010

The final ad in Comparethemarket.com's Aleksandr Orlov mini-film trilogy has been launched.

 
Anchor Butter 'made by cows' by CHI&Partners
Anchor Butter 'made by cows' by CHI&Partners
02 August 2010

Anchor's new outdoor campaign continues its storyline that its butter is made by working cows and is hand-painted onto walls in turn-of-the-century style.

 
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