Monday, 2 August 2010

Marketing Daily - Heinz, Nestlé, French Connection, Waitrose

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
Heinz to back plastic jar with £3m marketing spend
Jennifer Whitehead,
02 August 2010
 

Heinz is to sell its famous baked beans in a resealable plastic...

Heinz: launching baked beans in new Fridge Pack
 
 
Nestlé invites fans to be part of new Milkybar campaign
John Reynolds ,
02 August 2010
 

Nestlé is promoting its new variant, Milkybar Raisin & Biscuit, by offering...

Milkybar: Nestlé launches ungrow-up campaign
 
 
French Connection activates online customer reviews
Sara Kimberley,
02 August 2010
 

French Connection, the high street fashion retailer, is ramping up its digital...

French Connection: encouraging online product reviews
 
 
ASA to cover VoD service providers
Daniel Farey-Jones,
02 August 2010
 

The Advertising Standards Authority's remit for regulating advertising on video-on-demand services will...

ASA: remit to include sanctions against VoD service providers
 
 
Waitrose invests in mobile presence
Katherine Levy,
30 July 2010
 

Waitrose has launched a free iPhone app and mobile website in response...

Waitrose: iPhone app and mobile website launched
 
 
TDK to update Piccadilly Circus display
Maisie McCabe,
02 August 2010
 

Japanese electronics brand TDK is set to revamp its long-term display at...

TDK: revamping Piccadilly Circus display
 
 
 
Also in the News
 
O2 consolidates £100m media into ZenithOptimedia
Sara Kimberley,
02 August 2010
 
ITV to reveal pay-TV strategy
Maisie McCabe,
02 August 2010
 
ALF launches online-only service
Katherine Levy,
02 August 2010
 
Rachel's food company sold to French firm
John Reynolds,
30 July 2010
 
Behind the Rebrand: Virgin Atlantic
Nicola Clark,
30 July 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
ITV makes tardy entrance to the pay-TV party
Jeremy Lee
 

Finally, and after spending its entire 45 years of existence dependent on the whims of the ad market seemingly oblivious...

 
 
I wish I was a landlord in Salford
Jeremy Lee
 

Brilliantly, yet more senior BBC executives are refusing to up sticks from their agreeable houses in the leafier parts of...

 
 
Our Team2012 initiative gets luke warm response from sports sponsorship experts
Ardi Kolah
 

A new fundraising initiative to get small-medium sized businesses to invest marketing budget in a programme that's raising money for...

 
 
 
 
 
 
Whitepapers
 
 
 
 
 
 
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