Friday, 3 September 2010

Digital AM - Tipp-Ex, YOC, Google TV, plus The Wall > Twitter mobile rockets

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Tipp-Ex invites viewers to script ending in YouTube spot
Tipp-Ex invites viewers to script ending in YouTube spot
by Staff
03 September 2010, 09:00AM
An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear.
YOC creates rich media mobile ad platform
YOC creates rich media mobile ad platform
by Sarah Shearman
03 September 2010, 10:30AM
Mobile marketing agency YOC has unveiled a rich media advertising platform Ad Plus, specifically for mobile apps.
Online sales house to represent just five publishers
Online sales house to represent just five publishers
by Daniel Farey-Jones
03 September 2010, 11:08AM
A new digital sales house has launched with a pledge to represent no more than five online publishers, claiming this will enable it to better meet publishers' and advertisers' needs.
Think BR: Will Google get TV right?
Think BR: Will Google get TV right?
by Matt Mee
03 September 2010, 09:52AM
While Apple and Yahoo's previous attempts to merge TV and online failed to make a big impression, Matt Mee, EMEA head of strategy at MediaCom, explains why Google TV could be the one to succeed.
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Twitter mobile use rockets 60%; user numbers hit 145 million [Chart]
@gordonmacmillan
03/09/2010
Brilliant use of YouTube for Tipp-Ex- he can't shoot the bear
Polly Becker
02/09/2010
Apple's 'Ping' - Promising or Problematic?
Callum Saunders
02/09/2010
Twitter launches its app for the Apple iPad
Polly Becker
02/09/2010
Advertisers turning away from The Times paywall
@gordonmacmillan
02/09/2010
Transmedia and film marketing tips [Diagram]
Chris Quigley
02/09/2010
Meet Eater - The future of social media/real world convergance
Will Moore
01/09/2010
An Apple iPad strategy for newspapers
Polly Becker
01/09/2010
Social media analytics: comScore buys Nedstat and Alterian gets Intrepid
@gordonmacmillan
01/09/2010
Real-time creative: What do Ray Winstone and Moore's Law have in common?
Michael Steckler
01/09/2010
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