Latest news | | | | | | An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear. | | | | | | | Mobile marketing agency YOC has unveiled a rich media advertising platform Ad Plus, specifically for mobile apps. | | | | | | | A new digital sales house has launched with a pledge to represent no more than five online publishers, claiming this will enable it to better meet publishers' and advertisers' needs. | | | | | | | While Apple and Yahoo's previous attempts to merge TV and online failed to make a big impression, Matt Mee, EMEA head of strategy at MediaCom, explains why Google TV could be the one to succeed. | | | | Intelligence |
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