Friday, 3 September 2010

Global Bulletin from Brand Republic - Google, Irish Daily Mail, tabloids, NYTimes, Sony Ericsson, PepsiCo, BMB, Tipp-Ex

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Maxus scoops Google's media duties in India
Maxus scoops Google's media duties in India
by Jane Leung
03 September 2010, 10:36AM
MUMBAI - Maxus is tipped to have won Google's online and offline media duties in India.
Henderson plays a long game for Irish Daily Mail
Henderson plays a long game for Irish Daily Mail
by Hugh Oram
02 September 2010, 12:04PM
Paul Henderson, managing director of Associated Newspapers Ireland, tells Hugh Oram how the Irish editions of the Daily Mail and Mail on Sunday are steadily increasing their share of Ireland's declining newspaper market
Why we should celebrate our wacky tabloids
Why we should celebrate our wacky tabloids
by Gill Moodie, bizcommunity.com
03 September 2010, 11:39AM
CAPE TOWN - Let's pause for a moment, shall we, and reflect on the Daily Sun's masterful command of tabloid journalism in Tuesday's lead story, under the headline: "Mourners' justice!" (accompanied, of course, with gobsmacking on-the-scene pictures):
NYTimes adds Facebook feature ahead of paywall
NYTimes adds Facebook feature ahead of paywall
by Gordon MacMillan
31 August 2010, 03:38PM
The New York Times is to allow users to login into its website using Facebook and in doing so sends out a message that it does not want the introduction of its metered paywall next year to get in the way of sharing content socially.
Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'
Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'
by Sarah Shearman
31 August 2010, 02:18PM
Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region.
PepsiCo hands $27m media duties to PHD in Australia
PepsiCo hands $27m media duties to PHD in Australia
by Staff
31 August 2010, 01:10PM
SYDNEY - PepsiCo has appointed PHD to handle its media planning and buying duties in Australia, worth estimated US$27m, following a pitch that reportedly also involved Mindshare.
Beattie McGuinness Bungay launches in India
Beattie McGuinness Bungay launches in India
by Anne Cassidy
31 August 2010, 01:00PM
Beattie McGuinness Bungay has launched a joint venture in India with Madison World, one of that country's largest communication groups.
Tipp-Ex invites viewers to script ending in YouTube spot
Tipp-Ex invites viewers to script ending in YouTube spot
by Staff
03 September 2010, 09:00AM
An innovative use of YouTube by correction fluid brand Tipp-Ex offers viewers the chance to choose what happens next in a video clip after a reluctant hunter refuses to shoot a grizzly bear.
Also in the news
Double Rainbow Guy sells out to Microsoft
by Staff, 03 September 2010, 12:01PM
Brands warned over agency social media hyperbole
by Staff, 03 September 2010, 11:22AM
Tipp-Ex invites viewers to script ending in YouTube spot
by Staff, 03 September 2010, 09:00AM
Kale promoted to branch head of Law & Kenneth in Mumbai
by Arati Rao, 02 September 2010, 12:53PM
Universal McCann captures Ecco's £30m global media
by Mark Banham, 02 September 2010, 11:05AM
The Falkland Islands Government hands corporate brief to Edelman
by Alec Mattinson, 02 September 2010, 06:00AM

From Pakistan - Sabene Saigol blogs from Lahore

That's just not cricket!
Sabene Saigol
03/09/2010
Let's face it, hijabs don't sell...!
Sabene Saigol
26/08/2010
Welcome to Tweetistan
Sabene Saigol
14/08/2010

From Singapore - Chris Reed on partnership marketing

Singapore launches first Youth Olympic Games with a style and enthusiasm that London will find hard to match

Music is leading the way in creating imaginative brand partnerships

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