| Latest news | |  | | | | | London 2012 organiser Locog is to launch a major campaign to inform brands how it will clamp down on ambush marketing in the build-up to the Olympic Games. | | |  | | | | | Complaints about the Cadbury's ad at the centre of a racism row with supermodel Naomi Campbell have been rejected by the Advertising Standards Authority (ASA). | | |  | | | | | Ladbrokes is to refocus its marketing strategy by using insights gained online to shape its above-the-line advertising. | | |  | | | | | McDonald's is branching out into experiential marketing to promote what it describes as its biggest new food launch in the UK in four years. | | |  | | | | | Ocado is plotting a nationwide marketing fightback after Waitrose rolled out an ad campaign promoting its Waitrose.com online delivery service to consumers within the M25 orbital last week. | | |  | | | | | Morrisons has poached Arla Foods' top marketer, as the supermarket aims to boost sales of its own-brand products. | | |  | | | | | Asda is shifting the emphasis of its 10% 'Price Guarantee' in an attempt to place customers' experiences of the promotion at the heart of its marketing. | | |  | | | | | Cadbury's latest ad brings a charity shop to life as donated clothing spring into an 80s inspired dance. But how did the brand manage to create the effect? | | | | | Cannes 2011 | |  | | | | | CANNES 2011: The UK has put in a strong showing in this year's Cyber Lions awards shortlist, with 42 nominations in total. | | |  | | | | | CANNES 2011: After a disappointing start, UK agencies have finally been given a reason to celebrate at the Cannes Festival of Creativity, after scoring 14 nominations in the Design category. | | |  | | | | | CANNES 2011: IPG's Initiative has warned advertisers against the assumptions inherent in the concept of "paid, earned and owned" media, and has offered a rethink around the concept. | | |  | | | | | CANNES 2011: According to the festival's chairman Terry Savage, when Romania won its first-ever Bronze Lions at Cannes, the Romanian president insisted on visiting the agency responsible to formally present the award. | | |  | | | | | CANNES 2011: There was more disappointment for the UK at the 2011 Cannes Festival of Creativity, with UK-based agencies failing to win a single Direct Lion at tonight's awards. | | |  | | | | | CANNES 2011: Ad agencies dominated the top awards in PR at the Cannes Festival of Creativity this year, with the Grand Prix going to Clemenger BBDO Melbourne. | | |  | | | | | CANNES 2011: Ad agencies' domination of the PR Lions this year means the PR industry need to "wake up" and "integrate with other disciplines," according to the category's jury. | | |  | | | | | CANNES 2011: DDB London was the only UK agency to win a Lion in the Promo & Activation category at this year's Cannes Festival of Creativity. | | | | | Intelligence | |  | | | | | It's been little over a year since i-level's Jam was rescued from the administrators, and certain oblivion, by a savvy Engine Group, and the social media specialist has thrived under its new auspices to more than three-times its size. | | |  | | | | | Discovering exactly which channel delivers the sale is a tricky issue for marketers. However, some brands have found a solution, writes Craig Smith. | | |  | | | | | Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google. | | | | Think BR
| 
| Think BR: Lose the 'gamification' label Brands need to look further than 'gamification' if they want to harness the marketing power of gaming, writes David Rose, chief executive, We R Interactive. | | | |
| | | | Latest jobs | | | Account Director | | Recruiter Adam Recruitment | | Salary £30000 - £40000 per annum | | Location Manchester | | | | |  | | |
No comments:
Post a Comment