Digital PM - Gillette, Beta/DaddyBeGood, Retargeting, Skippable ads

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Gillette's Facebook fans help create giant Roger Federer portrait by Oliver Luft 20 June 2011, 01:00PM Gillette has enlisted members of its Facebook community to help create a 70-metre portrait of Roger Federer on a London field. Beta targets dads with online community DaddyBeGood by Ben Bold 20 June 2011, 03:05PM Ad agency Beta has created an online community website aimed at dads and signed up cinema chain Cineworld and toothpaste brand Aquafresh as its launch partners. Retargeting bothers consumers, research claims by Daniel Farey-Jones 20 June 2011, 04:25PM The public is relaxed about the use of cookies for online advertising but find the persistent use of retargeting annoying, according to new qualitative research conducted by ad network Specific Media. The effectiveness of consumer choice on pre-roll advertising by YouTube 20 June 2011, 08:30AM Users who opt-in to view YouTube's TrueView skippable ad format are over 75% more engaged than those who view standard pre-roll advertising, according to research released by Google. Adland Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.  View the map and submit your agency   Also in the news Branded domain name suffixes get go-ahead by Ben Bold, 20 June 2011, 12:41PM Google partners with British Library to digitise historic literature by Oliver Luft, 20 June 2011, 11:30AM Twitter appoints Rachel Bremer as European communications manager by Sara Luker, 17 June 2011, 05:09PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Creston's stock market popularity is recovering Bob Willott 20/06/2011 Rose-tinted testicles Lindsey Clay 14/06/2011 Size is seductive, but profits are more precious Bob Willott 14/06/2011 Is branded content more powerful than traditional advertising in engaging consumers? Gareth Atkinson 13/06/2011 What fate awaits Karmarama? Bob Willott 08/06/2011 Latest jobs Planners where are you? Recruiter Barker Graves Salary £40-£70k Location Senior Art Director, ATL & Integrated Recruiter MODA consult Salary Up to £48k Location Shoreditch Senior Data Analyst Recruiter FUEL Salary £40-43 Location London Marketing Communications Manager (B2B) Recruiter fishtank Salary £35000 - £40000 per annum Location Bath Account Director looking to move into Planning? Recruiter Barker Graves Salary Up to £70k plus bens Location Account Executive/Project Coordinator Recruiter Adam Recruitment Salary £18000 - £24000 per annum Location Cheshire   Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders