Wednesday 15 June 2011

Campaign Daily Fix - Sony, The Apprentice, Grey, Thinkbox, Peugeot

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Campaign Daily Fix
 
15 June 2011  
Latest News
Sony: parodies 'balls' ad for Wimbledon campaign
Sony parodies 'balls' ad in Wimbledon campaign
Matt Williams, 15 June 2011

Sony is revisiting its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.

 
Primetime for medialand as The Apprentice takes on magazines
Primetime for medialand as The Apprentice takes on magazines
Maisie McCabe, 15 June 2011

Lord Sugar is to be joined by an array of medialand's finest on the BBC tonight in "the magazine challenge" on 'The Apprentice'.

 
Chris Hirst: chief executive of Grey London
Wildfire Word of Mouth rebrands as The Social Partners
Oliver Luft, 15 June 2011

Wildfire Word of Mouth, the social media agency majority owned by Grey, is rebranding as The Social Partners and expanding internationally, by making use of the WPP agency's global network.

 
Andrew MacGillivray: marketing director, Thinkbox
Thinkbox appoints Andrew MacGillivray as marketing director
Oliver Luft, 15 June 2011

Commercial TV marketing body Thinkbox has appointed head of content Andrew MacGillivray as its new marketing director.

 
Peugeot: ASA rules ad is inappropriate for kids' TV
Peugeot rapped for inappropriate ad on kids' TV
Sara Kimberley, 15 June 2011

Peugeot has been admonished by the Advertising Standards Authority (ASA) for airing an inappropriate TV ad during an episode of 'Peppa Pig'.

 
 
Also in the News
LBi hosts Cannes substitute in East London
Sara Kimberley, 14 June 2011
P&G launches six new Facebook stores
Staff, 15 June 2011
 
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Latest Work
Luta 'real strength' by Bartle Bogle Hegarty
Luta 'real strength' by Bartle Bogle Hegarty
15 June 2011

Bartle Bogle Hegarty has created an online film for the clothing label Luta, which works with designers from the favelas of Rio de Janeiro.

 
Grand Marnier ‘welcome to the sunset hour’ by Isobel
Grand Marnier 'welcome to the sunset hour' by Isobel
15 June 2011

Grand Marnier has launched a campaign targeting a new younger, style-conscious market.

 
EasyJet 'times change' by Publicis
EasyJet 'times change' by Publicis
15 June 2011

EasyJet, the low-cost airline, is launching a new marketing campaign to support the extension of its Flexi fare initiative to all passengers.

 
BBC Radio 2 '2 DAY' by RKCR/Y&R
BBC Radio 2 '2 Day' by RKCR/Y&R
14 June 2011

RKCR/Y&R is launching '2 Day' a 12 hour programme of highlights from the Radio 2 schedule due to air later this month.

 
More Work
 
Blogs
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