| Latest news | |  | | | | | Santander UK is rethinking its marketing strategy to combat poor perceptions of its customer service record and the public's wider distrust of the British banking industry. | | |  | | | | | Richard Desmond, owner of the Express Newspapers and Daily Star, has moved to put an end to speculation that he is looking to sell his mid-market titles, although the future of OK! Magazine is less secure. | | |  | | | | | Transport for London (TfL) is attempting to replicate the success of its Barclays Cycle Hire scheme by throwing open the bidding for naming rights to the cable car that will run across the Thames in East London. | | |  | | | | | The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote the FA Cup globally, taking on internationally popular competitions such as the Premier League and the Champions League. | | |  | | | | | McDonald's is launching a CSR-focused marketing strategy with an "A-Z of the company" featuring a series of McDonald's-related ethical initiatives. | | |  | | | | | Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a reported $400m (£244m). | | |  | | | | | Europcar, the car hire company, has kicked off outdoor activity to promote freeDeliver, its new hire car delivery and collection service, which it claims will "save an hour in your day". | | |  | | | | | Tesco has restructured its Clubcard management team, promoting Janet Smith and creating three new director roles, as it looks to expand the scheme abroad. | | |  | | | | | The Timberland Company, manufacturer of rugged boots for walkers and hip hop stars, has agreed to sell to VF Corporation, the owner of The North Face and Wrangler, for $2bn (£1.22bn). | | |  | | | | | Digital innovation is expected to boost the value of the UK's media industry by an average of 3.7% a year over the next four years, to total £59.6bn ($92bn) by 2015, according to PWC. | | |  | | | | | Havas-owned Arena Media has picked up the £4m media account for Eurostar, previously held by Aegis-owned Vizeum. | | |  | | | | | Sarah Warby, the marketing director of Heineken UK, has left the brewer to 'pursue a new challenge'. | | |  | | | | | The tabloids offer free Ascot bets while travel companies compete to attract late holiday bookers. | | | | | Intelligence | |  | | | | | In the age of instant gratification and social media, creating live content is a vital, but complex, emerging channel for brands, writes Nicola Clark. | | |  | | | | | Retailers are waking up to the value of tailoring stores to their customers' locality, writes Ben Bold. | | |  | | | | | Anna Crona, marketing director for IKEA UK and Ireland, is working to inspire shoppers to spend more on their homes. | | | | | | | Latest jobs | | | Account Director | | Recruiter Adam Recruitment | | Salary £30000 - £40000 per annum | | Location Manchester | | | | |  | | |
No comments:
Post a Comment