Tuesday, 14 June 2011

Digital PM - Google display network, LBi hosts Cannes substitute, mobile sites, Nokia/Apple

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Google enhances display network measurement tools
Google enhances display network measurement tools
by Sarah Shearman
14 June 2011, 03:00PM
Google is rolling out a "performance bundle" for its display network, which it claims will provide "more meaningful metrics" for advertisers to judge the effectiveness of display advertising campaigns.
LBi hosts Cannes substitute in East London
LBi hosts Cannes substitute in East London
by Sara Kimberley
14 June 2011, 02:00PM
LBi is running the Cannt Festival for adlanders who are unable to make the trip to the South of France for next week's event.
Eight out of 10 brands not ready for mobile
Eight out of 10 brands not ready for mobile
by John Reynolds
14 June 2011, 04:43PM
Nearly eight out of 10 brands working with Google do not have a mobile-optimised website, and they should learn from leading retailers such as House of Fraser and Marks & Spencer, according to Ian Carrington, head of mobile (EMEA), Google.
Nokia and Apple settle patent battle
Nokia and Apple settle patent battle
by Loulla-Mae Eleftheriou-Smith
14 June 2011, 12:50PM
Nokia, the mobile phone giant, has settled a series of legal disputes with Apple over patents, with Apple agreeing to pay royalties for the use of the Finnish manufacturer's technology.
Adland

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Also in the news
Greenlight appoints director of social media
by Daniel Farey-Jones, 14 June 2011, 10:05AM
Google to acquire Admeld for $400m
by Daniel Farey-Jones, 14 June 2011, 09:34AM
Europcar combines Twitter and digital outdoor
by Maisie McCabe, 14 June 2011, 08:40AM
Digital to drive media growth in 'golden age for the empowered consumer'
by Oliver Luft, 14 June 2011, 08:00AM
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