Thursday, 9 June 2011

Marketing Daily - Three UK marketing director to leave; plus IKEA, KFC, Cadbury, HP, Barclaycard and Argos

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Three UK marketing head Marc Allera to leave
Andrew McCormick,
09 June 2011
 

Marc Allera, Three UK's sales and marketing director, is to step down...
Marc Allera: leaving Three UK
 
 
Profile: Anna Crona, marketing director for IKEA UK and Ireland
Andrew McCormick,
08 June 2011
 

Anna Crona, marketing director for IKEA UK and Ireland, is working to...
Anna Crona
 
 
Cadbury signs deal with ITV to lift Spots V Stripes
Maisie McCabe,
09 June 2011
 

Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV,...
Cadbury: 'spots v stripes' campaign
 
 
HP signs up Plan B to front latest ad campaign
Sarah Shearman,
09 June 2011
 

Hewlett-Packard (HP) has signed up award-winning British artist Plan B to front...
Plan B: fronts Hewlett-Packard cinema and digital campaign
 
 
KFC becomes first fast-food chain to win Red Tractor stamp
Ben Bold,
09 June 2011
 

KFC has boosted its environmental and animal welfare credentials by securing Red...
Red Tractor: awards stamp to KFC
 
 
Going live: What brands must consider when creating live content
Nicola Clark,
09 June 2011
 

In the age of instant gratification and social media, creating live content...
Vevo live streams music videos and events
 
 
Argos hit by fall in consumer electronics sales
John Reynolds,
09 June 2011
 

Argos suffered a near 10% slump in sales, hit by consumers turning...
Argos: 'walrus' campaign by CHI & Partners
 
 
 
Also in the News
 
Barclaycard adapts rollercoaster ad for mobile payments
Alex Brownsell,
09 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Luxury cinema is the way to make film a star industry
Chris J Reed
 

Cinema isn't what it used to be….it's a whole lot better! Forget about mobile phones going off and hearing other...
 
 
 
 
 
 
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