Wednesday, 22 June 2011

Digital PM - Google, Shazam, Yahoo, HuffPo, Chevrolet, News Int, Britvic, Zoopla, Microsoft, DMA

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Latest news
Google's Schmidt: 'We strongly believe in advertising'
by Arif Durrani
22 June 2011, 04:29PM
Google's executive chairman Eric Schmidt today claimed the search specialist and performance-based marketing proponent was now aware of the power of brand advertising, helped by a successful Super Bowl TV ad this year.
Shazam raises nearly £20m to fund expansion
Shazam raises nearly £20m to fund expansion
by Oliver Luft
22 June 2011, 03:44PM
Digital music company Shazam has raised £19.86m ($32m) of new funding from venture capitalist investors to support its expansion into mobile and broadcasting.
Yahoo to roll out celebrity news site omg! in Europe
Yahoo to roll out celebrity news site omg! in Europe
by Sarah Shearman
22 June 2011, 11:26AM
Yahoo, the digital media giant, is launching its celebrity and entertainment news site omg! in Europe next month.
Huffington Post pens in 6 July UK launch date
Huffington Post pens in 6 July UK launch date
by John Reynolds
22 June 2011, 04:05PM
The Huffington Post has revealed that it will launch on 6 July in the UK, as the news and politics website seeks to replicate its US success in this country.
Chevrolet turns to crowd-sourcing for 2012 Super Bowl
Chevrolet turns to crowd-sourcing for 2012 Super Bowl
by Noelle McElhatton
22 June 2011, 11:01AM
Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push into the medium.
News Int adopts PayPal checkout to drive digital subscriptions
News Int adopts PayPal checkout to drive digital subscriptions
by Sarah Shearman
22 June 2011, 01:48PM
News International has partnered with PayPal, the online payment service, in a bid to drive digital subscriptions to the sundaytimes.co.uk, thetimes.co.uk and the newspapers' iPad editions.
Britvic launches virtual playground game for Robinsons promotion
Britvic launches virtual playground game for Robinsons promotion
by Loulla-Mae Eleftheriou-Smith
22 June 2011, 09:38AM
Britvic is launching a major marketing augmented reality offensive behind its Robinsons Fruit Shoot to boost summer sales.
Zoopla partners AOL to power property search
Zoopla partners AOL to power property search
by Sarah Shearman
22 June 2011, 04:45PM
Zoopla.co.uk, the real estate website, has partnered with AOL UK to provide a property search feature across its portfolio of sites.
Microsoft Ad Exchange opens in UK
Microsoft Ad Exchange opens in UK
by Arif Durrani
22 June 2011, 02:29PM
Microsoft has declared its real-time bidding (RTB) Ad Exchange "open for business" in the UK and Netherlands following its successful launch in the US in April.
A third of consumers withhold personal information online, DMA study claims
A third of consumers withhold personal information online, DMA study claims
by Oliver Luft
22 June 2011, 12:03PM
More than one in three consumers withhold entirely information that could be used to identify them while engaging with brands online, a new study has found.
Adland

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Also in the news
Majority of over-45s consider Facebook exit
by Rachel Barnes, 22 June 2011, 12:00AM
Microsoft transforms Kinect into interactive ad platform
by Sarah Shearman, 22 June 2011, 10:00AM
Wimbledon and Pizza Express top BR app chart
by Ben Bold, 22 June 2011, 08:40AM
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