Latest news | | | | Google's executive chairman Eric Schmidt today claimed the search specialist and performance-based marketing proponent was now aware of the power of brand advertising, helped by a successful Super Bowl TV ad this year. | | | | | | | Digital music company Shazam has raised £19.86m ($32m) of new funding from venture capitalist investors to support its expansion into mobile and broadcasting. | | | | | | | Yahoo, the digital media giant, is launching its celebrity and entertainment news site omg! in Europe next month. | | | | | | | The Huffington Post has revealed that it will launch on 6 July in the UK, as the news and politics website seeks to replicate its US success in this country. | | | | | | | Chevrolet will air crowd-sourced ads during next year's Super Bowl as part of an increased push into the medium. | | | | | | | News International has partnered with PayPal, the online payment service, in a bid to drive digital subscriptions to the sundaytimes.co.uk, thetimes.co.uk and the newspapers' iPad editions. | | | | | | | Britvic is launching a major marketing augmented reality offensive behind its Robinsons Fruit Shoot to boost summer sales. | | | | | | | Zoopla.co.uk, the real estate website, has partnered with AOL UK to provide a property search feature across its portfolio of sites. | | | | | | | Microsoft has declared its real-time bidding (RTB) Ad Exchange "open for business" in the UK and Netherlands following its successful launch in the US in April. | | | | | | | More than one in three consumers withhold entirely information that could be used to identify them while engaging with brands online, a new study has found. | | | | Think BR
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