Monday, 13 June 2011

Marketing Daily - Diageo to fund government education about alcohol and pregnancy; plus P&G, Doritos, Tesco, and Jamie Oliver

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Diageo to fund education about alcohol and pregnancy
Arif Durrani,
13 June 2011
 

Diageo, home to drinks brands Guinness, Baileys and Smirnoff, has announced plans...

Pregnancy and alcohol: Diageo to fund education programme
 
 
P&G joins roster of Paralympic sponsors
Loulla-Mae Eleftheriou-Smith,
13 June 2011
 

Procter & Gamble, the FMCG giant, has signed up to sponsor the...

P&G: extends Olympics support to sponsor the 2012 Paralympic Games
 
 
Doritos releases game to boost sales of dips
John Reynolds,
13 June 2011
 

PepsiCo-owned Doritos is launching an online game that challenges consumers to flick...

Doritos: runs Facebook game
 
 
Jamie Oliver backs Sainsbury's 'alternative' fish campaign
Sarah Shearman,
13 June 2011
 

Sainsbury's, the supermarket chain, is rolling out a 'Switch to Fish' campaign...

Sainsbury's: runs alternative fish campaign backed by Jamie Oliver
 
 
Advertising Association president awarded CBE
Daniel Farey-Jones,
13 June 2011
 

Penny Hughes, the president of the Advertising Association, has been recognised as...

Penny Hughes: Advertising Association president is awarded the CBE
 
 
Tesco and Sainsbury sales expected to be hit by weak May
John Reynolds,
13 June 2011
 

Tesco is expected to report sales growth in its home market when...

Tesco: weak May sales expected to hit overall performance
 
 
 
Also in the News
 
Kick Energy promotion extends association with gaming
Loulla-Mae Eleftheriou-Smith,
13 June 2011
 
Lord Patten questions future of BBC Three and Four plus sports coverage
Sara Kimberley,
13 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is branded content more powerful than traditional advertising in engaging consumers?
Gareth Atkinson
 

How often do we, as agencies, hear the request to create a "viral" for our clients? Much against the common...

 
 
Luxury guessing games
Ben Hughes
 

  Take a guess at the size, in Euros, of the luxury industry. Ballpark will do and I'll give you...

 
 
Box Office Gold
Steve Henry
 

 I reckon Rooney's hair transplant looks like it was done by a child with a crayon. But, if you went...

 
 
 
 
 
 
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