Wednesday 29 June 2011

Marketing Daily - Asda marketing director exits for Very; plus BBC, Tiger Woods, LOCOG, FA and ITV

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Asda marketing director quits for Very
Loulla-Mae Eleftheriou-Smith,
29 June 2011
 

Asda marketing director Jon Owen has quit after a year in the...

Asda: marketing director Jon Owen leaves to join Very
 
 
BBC's top marketer received £390,000 redundancy payoff
Oliver Luft,
29 June 2011
 

Sharon Baylay, the BBC's former director of marketing, communications and audiences, received...

Sharon Baylay: reportedly received a £390,000 redundancy payment
 
 
Tiger Woods back on the brand wagon
Ben Bold,
29 June 2011
 

Tiger Woods is to sign a sponsorship deal with Japanese pain relief...

Tiger Woods: appeared in this Nike ad after other brands had dropped him
 
 
Helen Edwards on Branding: Big Society or the big so what
Helen Edwards,
29 June 2011
 

The Big Society debacle provides a clear illustration of the difficulties of...

Helen Edwards on Branding
 
 
Will LOCOG tarnish its reputation by clamping down hard on non-sponsors? The Marketing Society Forum
Staff,
29 June 2011
 

The 2012 Olympics organiser is running a campaign to inform brands about...

 
 
FA to test new ad technology
John Reynolds,
29 June 2011
 

The FA is testing a novel marketing initiative, which will allow brands...

Football Association: to roll out new country-specific advertising technology
 
 
ITV relaunches responsibility website
Gemma Charles,
29 June 2011
 

ITV has revamped its corporate responsibility website in a bid to make...

ITV: corporate responsibility website revamped
 
 
 
Also in the News
 
Andrew Walmsley on Digital: Social media is not 'busted'
Andrew Walmsley,
29 June 2011
 
Alan Mitchell Reinventing marketing: Brands must share data to succeed
Alan Mitchell,
29 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Property playlist
Greg Taylor
 

Morgans Hotel Group is giving away downloadable music and playlists via scannable QR codes on guests' keycards. Launched through a...

 
 
 
 
 
 
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