Latest news | | | | | | Wieden & Kennedy Portland swept the board at the D&AD awards, receiving a total of nine awards for its Old Spice "the man your man could smell like" campaign. | | | | | | | Guardian News & Media is expected to start a new round of redundancies as it tables plans to make savings of £25m over the next five years and move resources from its print editions in favour of a "digital-first" strategy. | | | | | | | BSkyB is outsourcing the publishing of the largest circulation magazine in the country, Sky Magazine, to customer publishing agency Sunday. | | | | | | | Kia has announced its biggest campaign of the year, in support of the new version of its best-selling Picanto model. | | | | | | | CST The Gate has appointed Russell Wailes, the executive creative director of Libertine, to the role of creative director. | | | | | | | Waitrose is preparing its biggest marketing campaign to date for its delivery service, coinciding with the extension of the service's reach within the M25 next month in greater competition with Ocado. | | | | | | | AIS' Stuart Archibald and WCRS&Co's Penny Herriman were both surprise departures this week, in BR's round-up of this week's people moves in advertising, marketing and media. | | | | Intelligence | | | | | | Thinkbox takes us through its latest research into TV and young people, revealing that they are much less ad averse than the average adult and are more likely to enjoy TV advertising. | | | | | | | Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles. | | | | | | | The mobile handset pioneer risks being eclipsed by more nimble rivals. | | | | Think BR
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| Think BR: Lose the 'gamification' label Brands need to look further than 'gamification' if they want to harness the marketing power of gaming, writes David Rose, chief executive, We R Interactive. | | |
| | | Latest jobs | | Account Director | Recruiter Adam Recruitment | Salary £30000 - £40000 per annum | Location Manchester | | | | | | | |
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