Friday 17 June 2011

Breaking news from Brand Republic - Old Spice, the Guardian, Sky Magazine, Kia, CST The Gate

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Old Spice cleans up at the D&AD awards
Old Spice cleans up at the D&AD awards
by Anne Cassidy
16 June 2011, 10:00PM
Wieden & Kennedy Portland swept the board at the D&AD awards, receiving a total of nine awards for its Old Spice "the man your man could smell like" campaign.
Guardian announces further cuts and prioritises digital over print
Guardian announces further cuts and prioritises digital over print
by Daniel Farey-Jones
16 June 2011, 04:35PM
Guardian News & Media is expected to start a new round of redundancies as it tables plans to make savings of £25m over the next five years and move resources from its print editions in favour of a "digital-first" strategy.
Sky Magazine switches to Sunday customer publisher
Sky Magazine switches to Sunday customer publisher
by John Reynolds
17 June 2011, 09:23AM
BSkyB is outsourcing the publishing of the largest circulation magazine in the country, Sky Magazine, to customer publishing agency Sunday.
Kia rolls out £5m feline-themed push for Picanto model
Kia rolls out £5m feline-themed push for Picanto model
by Alex Brownsell
17 June 2011, 08:30AM
Kia has announced its biggest campaign of the year, in support of the new version of its best-selling Picanto model.
CST The Gate appoints Russell Wailes as creative director
CST The Gate appoints Russell Wailes as creative director
by Sara Kimberley
17 June 2011, 09:03AM
CST The Gate has appointed Russell Wailes, the executive creative director of Libertine, to the role of creative director.
Waitrose in home delivery push as it takes on Ocado
Waitrose in home delivery push as it takes on Ocado
by Ben Bold
17 June 2011, 10:01AM
Waitrose is preparing its biggest marketing campaign to date for its delivery service, coinciding with the extension of the service's reach within the M25 next month in greater competition with Ocado.
Trading places: this week's people moves
Trading places: this week's people moves
by Ben Bold
17 June 2011, 08:38AM
AIS' Stuart Archibald and WCRS&Co's Penny Herriman were both surprise departures this week, in BR's round-up of this week's people moves in advertising, marketing and media.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped.

View the map and submit your agency
Intelligence
The truth about youth: TV and young people
The truth about youth: TV and young people
by Thinkbox
16 June 2011, 09:00AM
Thinkbox takes us through its latest research into TV and young people, revealing that they are much less ad averse than the average adult and are more likely to enjoy TV advertising.
Revolting tactics: brands beware when tapping into social movements
Revolting tactics: brands beware when tapping into social movements
by Gemma Charles
15 June 2011, 12:00AM
Brands must take care when seeking to forge ties with popular movements, writes Gemma Charles.
Brand Health Check: Nokia
Brand Health Check: Nokia
by Rachel Barnes
15 June 2011, 12:01AM
The mobile handset pioneer risks being eclipsed by more nimble rivals.

Think BR

Think BR: Lose the 'gamification' label

Brands need to look further than 'gamification' if they want to harness the marketing power of gaming, writes David Rose, chief executive, We R Interactive.


Also in the news
Magna tips global ad market to grow 5.2% in 2011
by Ben Bold, 16 June 2011, 04:22PM
Business publisher Emap considers moving titles to monthly or online-only
by Mark Banham, 16 June 2011, 04:43PM
Prime minister's digital marketing guru departs for agency role
by Gemma Charles, 16 June 2011, 12:16PM
O2, Vodafone and Everything Everywhere join to create single m-commerce platform
by Ben Bold, 16 June 2011, 11:50AM
Euro RSCG London launches search division
by Matt Williams, 16 June 2011, 11:35AM
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