Friday, 17 June 2011

Digital AM - D&AD, IPC, Waitrose, Gamification, plus The Wall > Sony teases with tablets

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Digital AM
Latest news
Old Spice cleans up at the D&AD awards
Old Spice cleans up at the D&AD awards
by Anne Cassidy
16 June 2011, 10:00PM
Wieden & Kennedy Portland swept the board at the D&AD awards, receiving a total of nine awards for its Old Spice "the man your man could smell like" campaign.
IPC Media hires Kevin Heery as digital technology director
IPC Media hires Kevin Heery as digital technology director
by Sara Kimberley
17 June 2011, 11:17AM
IPC Media has appointed Kevin Heery as digital technology director, replacing Kelly Waters who is leaving to emigrate to Australia.
Waitrose in home delivery push as it takes on Ocado
Waitrose in home delivery push as it takes on Ocado
by Ben Bold
17 June 2011, 10:01AM
Waitrose is preparing its biggest marketing campaign to date for its delivery service, coinciding with the extension of the service's reach within the M25 next month in greater competition with Ocado.
Think BR: Lose the 'gamification' label
Think BR: Lose the 'gamification' label
by David Rose
16 June 2011, 08:30AM
If brands want to harness the marketing power of gaming they need to look further than 'gamification', writes David Rose, chief executive, We R Interactive.
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Sony teases with videos promoting its S1 and S2 tablet computers
Polly Becker
17/06/2011
Print isn't dead, its just that digital is first says Guardian
@gordonmacmillan
17/06/2011
PR agency loses biggest account with a single tweet
@gordonmacmillan
16/06/2011
Marketers need to think carefully about social media audiences
Pete Davis
16/06/2011
The MailOnline, the whale and the naked scientist
@gordonmacmillan
16/06/2011
The truth about mobile marketing [infographic]
Polly Becker
16/06/2011
Video Marketing - 7 Tips for Success from #OMMASocial
Mel Carson
15/06/2011
Tips for optimising your website copy for the search engines
Emily Hill
15/06/2011
P&G launches six new Facebook stores
@gordonmacmillan
15/06/2011
Facebook hires former Clinton press chief for senior role
@gordonmacmillan
15/06/2011
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