Friday 17 June 2011

Marketing Daily - How marketers can navigate the customer journey; plus Virgin, Kia, Nokia, and Nintendo

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Breaking news from Marketing
 
Breaking news from Marketing June 2011
 
Latest News
 
Customer behaviour: How to navigate the customer journey
Craig Smith,
17 June 2011
 

Discovering exactly which channel delivers the sale is a tricky issue for...
Customer behaviour: How to navigate the customer journey
 
 
Waitrose in home delivery push as it takes on Ocado
Ben Bold,
17 June 2011
 

Waitrose is preparing its biggest marketing campaign to date for its delivery...
Waitrose: expanding its home delivery service
 
 
Kia rolls out £5m feline-themed push for Picanto model
Alex Brownsell,
17 June 2011
 

Kia has announced its biggest campaign of the year, in support of...
Kia Picanto: focus of a £5m campaign
 
 
Brand Health Check: Nokia
Rachel Barnes,
15 June 2011
 

The mobile handset pioneer risks being eclipsed by more nimble rivals.
Brand Health Check: Nokia
 
 
Virgin Money lines up Northern Rock bid to further high street ambitions
Alex Brownsell,
17 June 2011
 

Virgin founder Sir Richard Branson has confirmed he is looking to buy...
Sir Richard Branson: looking to buy Northern Rock
 
 
Few consumers on warpath after cookies law change
Daniel Farey-Jones,
16 June 2011
 

The Information Commissioner's Office has received just three complaints about the use...
Internet cookie regulations: commission receives three complaints
 
 
 
Also in the News
 
Helen Edwards on Branding: Take up the baton, maestro
Helen Edwards,
15 June 2011
 
Andrew Walmsley on Digital: The big social turn-off
Andrew Walmsley,
15 June 2011
 
We'll Call You - Nintendo
15 June 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is Twitter the new Daily Mail?
Nicola Clark
 

Last month I spent a couple of days out of my comfort zone at the Rugby Sevens in Twickenham. Not...
 
 
F1 and Bahrain: a brand partnership on the racing track to hell
Chris J Reed
 

The new Syrian Grand Prix is apparently being planned imbetween the Libyan and Yemen one next year, just after the...
 
 
Do it yourself
Giles Fitzgerald
 

  FRUKT's Zoe John comments on the Kaiser Chiefs 'The Future is Medieval' DIY digital concept: Is there is no...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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