Tuesday, 14 June 2011

Digital AM - Europcar, PwC, Greenlight, Google, plus The Wall

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Digital AM
Latest news
Europcar combines Twitter and digital outdoor
Europcar combines Twitter and digital outdoor
by Maisie McCabe
14 June 2011, 08:40AM
Europcar, the car hire company, has kicked off outdoor activity to promote freeDeliver, its new hire car delivery and collection service, which it claims will "save an hour in your day".
Digital to drive media growth in 'golden age for the empowered consumer'
Digital to drive media growth in 'golden age for the empowered consumer'
by Oliver Luft
14 June 2011, 08:00AM
Digital innovation is expected to boost the value of the UK's media industry by an average of 3.7% a year over the next four years, to total £59.6bn ($92bn) by 2015, according to PWC.
Greenlight appoints director of social media
Greenlight appoints director of social media
by Daniel Farey-Jones
14 June 2011, 10:05AM
Search agency Greenlight has bolstered its social media credentials with the appointment of Anna O'Brien from Citibank as its first director of social media.
Google to acquire Admeld for $400m
Google to acquire Admeld for $400m
by Daniel Farey-Jones
14 June 2011, 09:34AM
Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a reported $400m (£244m).
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